Bruce Dawe Poem Analysis Essay

Decode the question: How has the composer represented the concept of heroism in the film Gladiator? Make specific reference to two key scenes in the film. You MUST NOT choose scenes which have been analysed already in the course work (i.e. scenes I-III, XI-XIII, and XXVI). Write approximately 1000 words. Select Two key scenes: XXXI -Maximus has defeated the greatest gladiator ever to fight XLVI – The Final Battle Create a mind map Organise ideas, texts & references: Summary, presentation of Heroic concept, references to 2 keyed scenes with quotes & notes Draft – Do the draft as needed above Edit draft – Edit as necessary Submit draft – in Final written essay The Essay: Maximus was a powerful Roman General (strong belief, inner strength never dies, stood up for his belief no matter the consequences), loved by the people and the aging Emperor, Marcus Aurelius, known in history as the final of the Five Good Emperors. Before his death, the Emperor chose Maximus to be his heir over his own son, Commodus in an attempt to allow Rome to once more become a Republic. Then a power struggle left Maximus and his family condemned to death. The powerful General was unable to save his family, and his loss let him captured and put into slavery and trained as a Gladiator  by Proximo until he died. The only desire that fueled him at the time was the chance to rise to the top so that he would be able to look into the eyes of the man who would feel his revenge and fulfill the dying wish of his emperor. The time came when Proximo’s troupe was called to Rome to participate in a marathon of gladiator games held at the behest of the new emperor, Commodus. Once in Rome, Maximus wasted no time in making his presence known, and was soon involved in a plot to overthrow the emperor with his former-love Lucilla, Commodus’ sister, after whom he lusted, and also the widowed mother of Lucius, heir to the empire after his uncle, and democratic-minded senator, Gracchus was reinstated for Rome to republic. The composer has set up the representation of the heroism concept (50-60%) throughout the Gladiator film, from the opening scene, when the Hero leaves his pleasant vision (his wife and child) to return to the Germania battle field and to: – face the 1st execution – 1st fight as a gladiator – release his name – fight against the greatest warrior – face Commodus – fight in the Final battle As the opening scene and the above listed 3 scenes where the heroic concept has been discussed in the course work, the responder can also find the concept of heroism in the fight against the greatest gladiator and in the Final battle. The fight against the greatest gladiator Tigris turns to Caesar’s box, with swords crossed, he bows, â€Å"We who are about to die salute you.† Maximus stands by, showing no salute whatsoever. As Maximus gets ready to fight the large doors to the arena are thrown open, surprising Maximus. From each door emerges a team of men, who run into the arena. Each team picks up a chain from the sand. Maximus becomes distracted and Tigris kicks sand into Maximus’ face and begins the fight. As the fight continues and as Maximus is thrown to the ground, a trap door opens and out jumps a large tiger, pouncing at the fighting gladiators. Maximus is now  having to escape the claws of the tigers as he battles Tigris. In the background can be heard â€Å"loose, loose, loose† and â€Å"pull, pull, pull† as the handlers coordinate their efforts in handling each of the tigers that are now on the arena floor growling and charging at Maximus.] [Maximus manages to disarm Tigris, switching his sword from one hand to the other, Maximus stands ready to finish off Tigris. Suddenly, a fourth tiger jumps out of a trap door and jumps at Maximus. In that split second, Maximus turns and the tiger is speared with his sword. Maximus is thrown to the sand as the large beast lays atop him. Maximus stabs the beast repeatedly, killing it. The crowds cheer wildly. Tigris moves in for an attack. Maximus, on his back with the beast still on him, manages to grab Tigris’ own hatchet and with great force spikes him in the foot. Tigris bends over in pain, blood pouring from the opening of his mask. Maximus stands and kicks Tigris over to the ground. He is finished. The Final battle The trap door to the arena opens as the lift rises, encircled with the Praetorian as they stand behind their black shields. In the middle, the white clad Commodus, gazing upwardly, basking in the sun and the wounded, dying Maximus stand. All the while, Quintus staring at Maximus. As they reach the arena, the Praetorian take their place at the perimeter of the arena. Maximus stumbles to the center, slowly stooping to pick up a handful of sand, with a watchful eye on Quintus. Maximus rubs the sand in his hands and reaches for his sword but Quintus tosses it aside, and out of reach. Maximus painfully moves to where the sword has been tossed and picks it up, immediately swinging at Commodus. The two do battle. Maximus roars as he attacks Commodus. Commodus manages to cut Maximus’ leg. Although wounded, Maximus cuts Commodus’ arm causing him to drop his sword.] [Maximus begins to drift into the after-life and as he sees the gate to his home, the sword drops from his hand. Meanwhile, Commodus is calling Quintus for his sword but Quintus does not comply. Commodus then turns to the Praetorian, calling out â€Å"sword†. The guards begin to pull their swords when Quintus quickly tells them to â€Å"sheath your swords† and they quickly comply. As Commodus reaches for his hidden dagger, Maximus quickly returns to this life and, unarmed but for his strength and determination, does battle with Commodus, turning Commodus’ knife against him. Commodus tries relentlessly to fight  Maximus off but Maximus slowly plunges the knife into Commodus’ throat, further and further until it can go no further. Commodus falls to the ground. The fight over, Maximus begins to drift as he reaches out his bloodied hand, to push open the gate that leads to hi s home. Peace, once again, overcomes Maximus when Quintus calls to him. â€Å"Maximus, Maximus.† Maximus regains consciousness.] To bring to life ancient Rome, director Ridley Scott employed great period costumes, chariots and horses, lots of dark-haired actors and actresses, and an amazing looking coliseum in the time period set in the movie. The musical score was possibly the best feature of this film, as the music is haunting and perfectly punctuates the dramatic action in soft, then ever-increasing tempos. It was a real trick to make music that would accentuate the flavor of this historical piece, and not distract it. The film used a very potent combination of long shots and close-ups to heighten the drama and yet propel responder into the immensity of the situation: the overwhelming doom that seems to be around any and every corner in Rome. For instance, at this scene where Maximus has defeated the greatest gladiator ever to fight, in a long, drawn-out battle. The bested warrior lies fallen at Maximus’ feet, awaiting his demise. The crowd chants â€Å"Kill, Kill, Kill!† The long shot shows E mperor Commodus watching Maximus, and in the shot, the emperor is shown in the foreground, and Maximus appears small in the background. In this way the responder get a sense of the power that Commodus holds over Maximus. Now a medium-long shot of the crowd to get a sense of how many people are chanting for the vanquished opponent’s death; they all appear in unison, willfully they crave blood. Next a close-up of the emperor as he dramatically steps forward, arm extended. If he gives a thumbs up, the opponent should live. If he gives a thumbs-down, the opponent should be killed. His arm hangs outward and all eyes in the coliseum fall upon his hand. He gives the thumbs-down, and the crowd goes wild with roars of approval. Finally, a close-up of Maximus as he throws down his own sword in complete defiance to the emperor and to the people. The skillful editing helps contrast the morals Maximus and Commodus possess: Commodus is ruthless and political, Maximus does only what he has to, no more no less, and he is a man of his own conviction. This scene helps responder to understand why earlier the dying emperor Marcus Aurelius wanted Maximus to succeed him, he knew Maximus would do the right thing and not be  swayed easily by popular opinion. A leader must lead, not follow. Whenever the composer wanted the responder to get a sense of the size of this coliseum, he employed the cinematographer to use long range shots. When he wanted responder to get a sense of the hustle and bustle of Rome, a hand-held camera was used. The Final battle: The composer used a number of different techniques during the filming of the Final battle, including muted, washed out colors in the Coliseum. The scene is bright and colour comes across perfectly, setting the mood for the scene of battle. The fighting is filmed replete with quick cuts and a frenetic filming process; it’s disorienting but not so much that we can’t keep track of who’s who and what each participant is doing in said battle. The fighting is realistic without zooming in on the gore, as the violence speaks for itself. The composer correctly makes the scenes exciting without the need for a barf bucket.. Combat is supposed to be jarring and disorienting and the filming process actually communicates this sense to the responder very well. The responder’d have to agree, as the scenes outstanding in special effects. They are seeing the Coliseum when it is a new(100 years old) and its grand structure, as it would have been in ancient Rome. Stunts are well coordinated and real tigers were used in a particular fight scene, grabbing out just inches from Maximus and his opponent. He earned his act on those days of shooting. Sound – The soundtrack with its haunting score, is very memorable its scope and theme. Sound track manages to take a main character theme and vary it depending on the action, making it subtle and sweet at times, brooding and depressing at others. Throughout the film, the same musical elements are applied, bring unity and depth to the story. Besides digital sound, Dolby 5.1 is also included on the same disc

Jane Eyre by Charlotte Bronte Essay

Though Blanche, from Jane Eyre by Charlotte Bronte, thinks that opposites attract and thus that she will marry Rochester, Bronte has different ideas about foils. Near the end of the novel Jane marries Rochester effectively quieting Blanche’s ideas. However, Bronte does use foils in the novel for a different reason. She uses characters will opposite personalities to reveal more about them, and to keep the reader from overlooking many of the major characters’ traits. For instance, without Blanche, who is a foil of Jane, one may have thought Jane a simple and plain governess and nothing more. Similarly, without St. John the reader could have missed Rochester’s passionate side, or with no Mrs. Reed how supportive Miss Temple really is. Using foils, Bronte reveals more about the personalities of the major characters, and keeps the reader from overlooking many traits. One can see that Jane and Blanche are opposites from before they even meet. While Jane is rather plain and unattractive on the outside, Blanche is described as beautiful with, â€Å"the noble bust, the sloping shoulders, the graceful neck, the dark eyes and black ringlets† (183) Even Jane cannot deny that Blanche is beautiful. In addition, Blanche grows up in a rich noble family while Jane is an orphan who was sent to a lowly boarding school. The opposites do not stop at their looks and backgrounds, for even Jane and Blanche’s personalities are completely different. Jane is an independent, passionate, and respectful young woman, although she often seems very practical and rational. Blanche flaunts herself, gossips, talks about marriage, and can be very rude as shown when she says â€Å"she (Jane) looks too stupid for any game of the sort† (194). While Jane was in the room, Blanche speaks loudly and rudely of her without a second thought. In addition, Blanche only wants Rochester as her husband for his money, and for the title of a wife. She likes the fact that he is not handsome because as a result, she will receive all of the attention. Jane loves Rochester for his personality, and thinks to herself, â€Å"gratitude and many associations, all pleasurable and genial, made his face the object I best liked to see; his presence in a room was more cheering than the brightest fire† (155). Jane does not mind his physical features because she finds him interesting, caring, and the fact that he makes her happy. As foils, Blanche elicits Jane’s noble characteristics, while at the same time making Jane seem more interesting. Instead of seeing a simple governess, the reader realizes Jane’s passion and interesting qualities. Blanche’s outer beauty also helps the reader see the beauty within Jane though her physique is plain. In the novel, St. John brings out many characteristics in Rochester. They seem to be the two sides of Jane, her practical and rational side versus her passionate and emotional side. St. John seems to be powerful and dangerous. Jane feels he wants to marry her because it would be practical, and as he says goodbye to her she notes that â€Å"his look was not, indeed, that of a lover beholding his mistress, but it was that of a pastor recalling his wandering sheep: (454-455). St. John does not love Jane, and he does not try to act so. Unlike Rochester he lacks passion. In contrast to St. John, Rochester really loves Jane and expresses himself when she talks of leaving, â€Å"my deep love, my wild woe, my frantic prayer, all are nothing to you? †¦You leave me here in anguish† (344). The severe intensity of Rochester’s words shows just how much he really loves Jane. In addition, St. John is very self-denying. He takes and feels what he thinks the Lord would want to him to take or feel. He does not want to give love to anyone except his God. Rochester is much different as he succumbs to temptation and love. He has many other personality traits as well, although some are not originally apparent. After Jane saves Rochester from the fire in his room Rochester says, â€Å"If you are not warm enough, you may take my cloak† (159). Rochester can also by very caring and thoughtful, although these traits are much less obvious. They are made clearer through contrast to St. John who lacks empathy and is very harsh and cold. These foils also help the reader understand more about Jane. After being courted by both of them, she chooses Rochester. This symbolizes her choice of emotion and passion over principles and rationality. A less obvious pair of characters who are foils as well is Miss Temple and Mrs. Reed. Not only are they opposites of each other, but they also bring out different sides of Jane herself. When around the uncaring and rude Mrs. Reed, Jane feels angry and suppressed. She finally lets out her anger in a memorable scene after she learns she is going to school, â€Å"If anyone asks me how I liked you, and how you treated me, I will say the very thought of you makes me sick, and that you treated me with miserable cruelty† (34). Because Mrs. Reed, is mean herself, she brings out the bad side of Jane. Miss Temple brings out a much different personality in Jane. Around Miss Temple, Jane is calm and more caring as a result of Miss Temple’s influence. Mrs.  Reed was a hateful and unforgiving person as shown when talking to Jane on her dying bed, â€Å"she (Jane) did not die: but I said she did—I wish she had died! † (249). Even as she dies, Mrs. Reed hates Jane, although Jane did not do anything wrong. Miss Temple believes in forgiveness, and she even helps Jane clear her tarnished reputation. Miss Temple teaches Jane about life as well as schoolwork and is very generous. Mrs. Reed, a horrible mother figure for Jane, helps the reader realize that Miss Temple is more of a inspiration and maternal figure than at first apparent. After Miss Temple marries and Jane becomes unhappy, Jane has a realization as a result of Miss Temple’s motherly influence, â€Å"I remembered that the real world was wide, and that a varied field of hopes and fears†¦ awaited those to who had the courage to go forth† (87). Instead of just being a schoolteacher, Miss Temple helps Jane through her life unlike Mrs. Reed who was supposed to treat Jane as her own child. In Jane Eyre by Charlotte Bronte, the author uses many foils to highlight certain traits in the major characters. She also uses the opposites to help one see personality traits that are not as obvious to the reader. Without these foils, many characters would have seemed different and less interesting. Without Mrs. Reed, Miss Temple would have just seemed like a nice schoolteacher. If St. John had been missing, Rochester would not have seemed very nice or caring at all. Finally, without Blanche, Jane would have seemed much less interesting, and her noble characteristics would have been diminished. The opposites are used to reveal more about the major characters, and to keep the reader from overlooking important personality traits.

Interview of Music Teacher on the Importance of Music Programs

I had the distinct privilege and pleasure of interviewing Ms. ABC, Elementary School Music Teacher at ABC School. This interview is a true testament to the challenges educator’s face in today’s music classrooms. Music teachers are faced with diverse classrooms filled with children who have different learning styles and varying ability levels; therefore, certain issues will arise relative to the diversity. I am extremely grateful to Ms. Liza Smith for supporting me with this interview.Why is music important? When educational cuts are made, music and art are amongst the first subjects to go. Unfortunately, it means that parents, educators and even board members are overlooking each subject`s importance. Music education is more than just introducing students to beats, notes and songs. Instead, it completely transforms a child`s mind and opens up endless possibilities to their learning potential. Why is music education important? Music is a magical gift we must nourish and cultivate in our children, especially now as scientific evidence proves that an education in the arts makes better math and science students, enhances spatial intelligence in newborns, and let's not forget that the arts are a compelling solution to teen violence, certainly not the cause of it! † Is music learning underrated? Music is something with affects the mind, body and spirit, but yet its importance is often underrated, especially when it comes to the educational benefits of which there are many.With the ability to influence behavior, social skills, sensitivity and general achievement, music can have positive effects on many aspects of life. In children, music education is important as it promotes a desire to persevere and succeed, as well as having a whole range of other benefits. There is some evidence to suggest that through involvement with music, children have the opportunity to fine-tune their listening skills and consequently their comprehension. Both skills can b e applied to other academic subjects and can help students with problem-solving and concentration.Music uses both sides of the brain, so any participation will enhance learning and challenge the mind. Should Music and the Arts be used to teach other academic subjects? While studies show positive influences in other academic areas, music and the Fine Arts are an academic discipline that are, as the other academics, an independent way of learning and knowing. Reading, writing, and mathematics are important and all students should be successful in those areas, however none of those academic areas justify their existence on the basis of what is accomplished for another area. Each academic discipline is important for a well-rounded curriculum.Music and Fine Arts are an academic area of study equal to reading, writing, mathematics and science. Should the study of Music and the Fine Arts be available to all students? Where music and Fine Arts programs have been eliminated because of fundin g difficulties, students have been deprived of a significant opportunity of learning and knowing about the world around them. All students should be able to â€Å"elect† to study music and the Fine Arts in depth at the secondary level. All students should have the opportunity to study music at the elementary level in a systematic, meaningful way.If music and the Fine Arts are reserved for only wealthy schools or communities, a cultural â€Å"elite† will be created, which also creates a significant distinction of social class. Music and the Fine Arts should not only be available to those children of wealthy parents who can purchase private tutors or subsidize public schools with donations to sustain public school programs, but also to students of average or low socio-economic areas. How should Music and the Fine Arts fit into the educational curriculum? The school curriculum should be designed to deliver more than a minimal education to students.Music and Art should be taught at every elementary school in a regular and systematic way. Music and all Fine Arts should be considered â€Å"academic electives† in secondary schools and available to all students on a multi-year basis to allow adequate time for skills to develop sufficiently for informed decisions about college programs and career choices. All academic electives, including Music and Fine Arts, should count towards entrance requirements in colleges and universities. All students graduating from public schools should have received at least one credit in Fine Arts.All colleges and universities should require one Fine Arts credit for admission. In closing it is my belief that we as music educators, must take the lead in sharing this information with the people that can make the difference in the future; school boards, administrators, parents, and legislative representatives. We must advocate for the arts. It is vital that we become proactive in our support of the arts. By reviewing the studies involving music we have found that participation in school music has a positive impact on areas considered outside the realm of music.As more people become aware of the research in this area, we should see increased enrollments in arts classes. The use if the arts throughout the curriculum, as a tool for better learning is an area that will expand. With dropout rates being so high, educators need to combine resources and to use the tools available for a more effective method of education. I feel that the arts will play a major roll in the future success of the education system. Don't stand on the sidelines and watch the profession dwindle away. Get involved and help it grow.

Canadian Multiculturalism Essay Example | Topics and Well Written Essays - 2000 words

Canadian Multiculturalism - Essay Example The emphasis that we look upon the theoretical foundations is of the policies instead of focusing on their historical roots. Another important theory and policy would be that of Interculturalism which involves the acceptance of a multicultural fact and tries to effectively exist in a society thus promoting dialogue and interaction between cultures (Garcea et al, 2008). The constant criticism it has brought forth of the existing policies of multiculturalism and maintains the ideology that multiculturalism failed to include different cultures within our society, and instead it has divided society and has isolated and accentuated their specificity e. g. Quà ©bec. The question that arises in particular; Is Canadian Multiculturalism the same as it was before? Therefore, the primary goal of this paper is to outline multicultural policies in Canada in an historical context. Thus this will relate to the change from the ‘new nationalism’ to a philosophy of multiculturalism as the basis of the national identities of English-speaking Canada. Afterwards, this paper will dive into the exploration of the issues ensuing Quà ©bec’s Interculturalism and its discriminatory rights and religious persecution of immigration. The change in context influences the government’s policies towards migrants, which integration to a multicultural policy is the basis of the approach in Canada. Looking further at some benefits of multiculturalism, the policies that it encourages migrants to be able to retain their culture thus benefitting a new national culture in Canada.

Heroes Essay Example | Topics and Well Written Essays - 1000 words

Heroes - Essay Example iety. There is a difference between the heroes of different people which come from different fields, for example, a soldier has a war hero who has been martyred in a war (Warner 2004). Many young boys and girls have heroes which only act as heroes such as our celebrities and music stars. There is a large influence of media hero. Now a day most young choose movie stars and music stars as their heroes but only few have heroes which have inspirational carriers such as Lincoln or Martin Luther (LaBarge 2010). Our heroes represent us. Sometimes, people are so much devoted to their heroes that they can die for them too. Many sports events end in cries of the people who focus their attention not at the game but at their hero and when their hero fails, they try to beat the other player or just cry a lot. People do not think that their hero is also a human and someone can defeat him too. In 2005 Andre Agassi lost to Roger Federer, which made the Agassi’s fans cry a lot. ... To become a hero in the eyes of people is not a difficult task. All one has to do is to identify his potential and struggle accordingly. Heroic qualities are present in every ambitious person and people can show their capabilities by devoting themselves to some area of interest that keeps the capability of making them a hero in people’s view. According to Raj Arunugam (2007), â€Å"the individual should recognize the full potential in themselves and instead of being in awe of their heroes, or being jealous of their superiors, should treat their heroes as mentors and seek their help in achieving their full potential†. This can be done by recognizing the heroic acts of our hero or the positives of hero and apply them in our life. The acts like hard work and truth can lead us in achieving the goal of our lives. Heroes are important as they help people in recognizing truth or lie, right and wrong and other ethical disciplines. Many people have heroes which are related to sp orts and whish have such carriers which can inspire a person. The heroic image in sports is not only created by great sports but also with courageous, brave and just attitude. Today most psychologists have the opinion that the heroes not only influence newspapers and magazines but they also influence the minds of the people by relating with them. The heroes perform a psychological function by uniting people to come up as a nation. Even some heroes have not got the victory are praised for their heroism by showing the heroic traits like great courage, grace and endurance. A person has still a lesson to learn from the hero (Warner 2004). Many football events ends in the victory of one and defeat of other but people realize that the losing team has worked hard and their

Introudation Dissertation Example | Topics and Well Written Essays - 1000 words

Introudation - Dissertation Example The role of the Saudi press during the recent conflict in Bahrain should be analyzed with respect to the Saudi government system, the Saudi society and the Saudi mass media. 1.1. The Saudi Government System The Saudi Government system comprises on the following three branches, on the basis of its goals, nature, responsibilities of the Country and the correlation of the ruler with the Saudi people. 1. Council of Ministers. 2. Legal and Judicial structure. 3. Consultative Council. 1.1.1. Council of Ministers The King, as the Prime Minister of the State, heads the Council of Ministers. Other members of this body include the Deputy Prime Minister (Crown Prince), the 2nd Deputy Prime Minister and the Cabinet Ministers (Saudi Arabian Information Centre, 1996). The responsibilities of the Council are drafting, supervising the execution of the external, internal, economic, financial, educational and defence policies, and general affairs of the Country. 1.1.2. Legal & Judicial Structure Saudi Arabia possesses a pervasive legal structure, in which the judicial system strictly follows the Shariah (The Islamic Law). At present, the Shariah legal system is governed by the Ministry of Justice through the Shariah Courts. The Special Courts or the Board of Grievances administers the disputes that emerge due to codified regulations. 1.1.3. Consultative Council The Consultative Council, also known as the Majlis Al-Shoura, fundamentally provides its advice to the King on important affairs by consulting its experienced and learned citizens. The Consultative Council, in its present form, comprises of a chairman and 90 advisors/members who are being hired by the King for a tenure of renewable 4 years. 1.2. Saudi-Society It is evident from the above description of the Saudi government system that the Islamic principles and the government permeate all areas of the social life in Saudi Arabia. Therefore, numerous political religious, cultural and economical factors influence the Saudi Arabian society to a great extent. The Saudi society is governed by the primitive ethics and traditions that have their roots deep in Islam as well as in Arabian morals and behavior, for instance, neighborliness and truthfulness (Ministry of Information, n.d.). 1.3. Saudi Mass Media As the case in the Saudi Arabian society, the mass media also cannot be considered individually from the influence of Islamic believes and government policies. 1.3.1. Saudi Press The National Press Agencies Act was approved by the Council of Ministers in January 09, 1964 through the resolution number 600 and a royal decree number 60 with the purpose to allow new people to know about their country, increase the rate of distribution by adding more readers to the national press (The Kingdom of Saudi Arabia, 1993). This act was also helpful in expanding the information and news from abroad. Several news offices began their work from outside as well as inside of Saudi Arabia, specifically in the Arab region. The government of Saudi Arabia provided the financial support to the Saudi national press. The press in Saudi Arabia is presently more dependent on advertisements as a result of the economic problems, especially since the year 1991. As for instance, in July-1999 the Saudi newspaper, al-Riyadh allocated more than 60 percent of its space per day to advertisements while the al-Yaum and Okaz newspapers of Saudi Arabia, respectively, dedicated 50 percent and 53 percent of their space to advertisement for

Love- The Gaps of the dispute settlement process of WTO Research Paper

Love- The Gaps of the dispute settlement process of WTO - Research Paper Example The WTO agreements include intellectual property, goods and services2. They state the principles of liberalizations along with the legalized exceptions. They comprise of obligations of individual countries to lessen custom tariffs along with other trade obstacles and to open service markets3. The methods of settling the conflicts are also prepared by them. The agreements tend not to be static in nature, however, they are renegotiated according to the requirements and thus newer agreements can be added to the package4. It is quite significant for the government to make their trade policies quite transparent by informing the WTO regarding the laws in force along with the measures adopted as per the WTO agreements. Numerous WTO councils’ along with the committees’ main function is to check if the requirements are being followed and the WTO agreements are being executed correctly5. In order to put into effect the rules and to ensure that the trade is conducted in a smooth way, the WTO’s method for solving the trade conflicts under the Dispute Settlement Understanding is crucial6. The countries bring into notice the disputes if they feel that their rights under the agreement are being disobeyed. Judgments by specially appointed independent experts are generally based upon interpretations of the agreements along with involvement of the individuals. The members of the WTO have approved to the fact that if they feel that their fellow-members are not obeying to the trade policy then in order to settle the disputes they will make use of the bilateral system rather than taking steps unilaterally7. This implies that it is significant for them to abide by the decided methods and thus value the judgements. The WTO’s conflict settlement conformity is also referred to as the ‘Understanding on Rules and Procedures Governing the Settlement of Disputes (DSU)’. It is the main

Cancer Essay Example | Topics and Well Written Essays - 1250 words - 3

Cancer - Essay Example Cancer may affect people of all ages, but the chances of occurrence increases with age. Though it is found to affect people all over the world, it is identified as one of the major causes of death in developed countries. Cells do divide and proliferate in most tissues, but the body exercises strict control over the proliferation and death of cells, in order to maintain a balance. The mutations in cell DNA sometimes disrupt this control, leading to cancer. The result is usually a tumor, which may be benign or malignant. Benign ones neither spread to other tissues nor invade others, and is not life threatening except in some cases where their presence compresses critical organs etc. Malignant tumors are life threatening since they invade and spread to other tissues. Cancer can be of many types and are usually identified by the location of the most severe manifestation of the disease. The site of occurrence, character of malignancy, and evidence of metastasis etc determine the severity. Examination of the affected tissue by a pathologist is essential to arrive at a definite diagnosis. Surgery or biopsy is needed to extract tissue. Once identified, there are specific treatments for cancer depending on l ocation, severity and other factors. Common forms of treatment are surgical removal, chemotherapy and radiotherapy. Many cancers can be cured by proper and timely treatment. Untreated cancers may eventually result in death. It is commonly believed that cancer strikes for no apparent reason. Such a belief has grown since medical science has so far not been able to identify a direct, one-to-one reason for the occurrence of cancer. However, despite being unable to identify every cause, it has been possible to identify many of the factors that cause cancer. The causative factors are either intrinsic, such as heredity, diet or hormones or extrinsic, such as chemicals, radiation, viruses or bacteria. The common perception that smoking causes cancer arises from this

Quality improvement and evolution over the last 10 years in United Essay

Quality improvement and evolution over the last 10 years in United Arab Emirates - Essay Example In addition, suppliers have also recognized that quality acts as a differentiating factor between what they offer and what their competitors offer (Knowles, 2012). In the last ten years, the quality differentiator in the UAE has reduced greatly between competing services and products with the maturation of Quality Management. Organizations in the UAE, as well as other countries in the Middle East, have raised their quality standards through various initiatives to meet customer demands and international standards. Three of the most widely used Quality Management tools include the ISO 9000 series, the Six Sigma, and the Baldrige Criteria for Performance Excellence, especially for organizations with American business connections like Sheikh Khalifa Medical City. By the, late 1990s, Quality Management had become a mainstay in most organizations and those in the UAE were not an exception. With the beginning of the 21st century, there was a maturity of the quality movement in the UAE, whic h saw evolution of new systems of quality beyond the foundations laid by early Oriental practitioners like Japan. One example of this maturation was the revision of the ISO 9000 series of international standards that increased client satisfaction emphasis (Knowles, 2012). The ISO 9001:2000 was integrated by UAE organizations to replace the earlier ISO 9003, ISO 9002, and ISO 9001. This version sought to centralize the process management process, while demanding the involvement of executive management in the integration of business systems quality. It also sought to ensure that quality functions were not delegated to junior managers. Performance-metrics was another goal of the improvement. Another improvement was made in 2008 with ISO 9001:2008, which clarified the requirements that were in existence (Knowles, 2012). The Baldrige Criteria for Performance Excellence has also matured in the UAE for organizations that run in partnership or are owned by US. This quality standard serves v arious purposes; including aiding organizations in assessing efforts ate quality improvement and identification of improvement opportunities, facilitating information sharing and communication, and as a tool for performance and quality management (Knowles, 2012). The standard’s integrated approach seeks to ensure that organizations deliver improving stakeholder and customer value, as well as improved capabilities and effectiveness of the organization. This quality standard added healthcare to original organization categories in 2005. Finally, the Six Sigma methodology is a quality standard whose main aim is to reduce defects and improve the bottom line. It uses data to achieve quality that is near-perfect and has evolved greatly in the last 20 years. In the last 10 years alone, it has matured to include consultancy, training, and implementation of the tool as a methodology, a metric, and a management system (Knowles, 2012). These quality initiative movements have had various successes with regards to their effectiveness. They allow organizations to strengthen their position competitively, while also offering the organizations adaptability to conditions in changing markets and regulations by the government, especially in the UAE where q number of organizations are foreign-owned. In addition, on top of increasing organizational productivity, they enhance the image of those that use them in the public eye,

Humanities Essay Example | Topics and Well Written Essays - 750 words - 12

Humanities - Essay Example is new style of music changed the traditional pattern and rhythmic harmony of the Romanticism period, by creating music that lacked either patter or rhythmic harmony. The major transformation in music as characterized by atonal music was a shift towards the artists glorifying art itself, as opposed to praising the beauty of people and creations as was previously the trend with the Romanticism music. A major example of the composers of the atonal music is Arnold Schoenberg, whose music applied no particular rhythmic or pattern harmony, such that it was easily categorized as noise by the average music listener (Northern.edu, n.p.). Thus, Arnold Schoenberg’s atonal music took the form of noise, and the meaning was simply that music does not have to praise anyone or anything in particular, but a combination of different sounds themselves can comprise music. In the artistic field, the transformation from the earlier patterns of meaningful art was realized in the 20th century, where the painters and artists completely changed the course of art, sculptures and paintings as communicating objects, to the creation of non-communicating pieces of art. For example, Cubism art movement that developed in the 20th century would just combine multiple perspective and objects within a single piece of art, such that the overall outcome of a painting would be numerous objects that are clamped together in no defined pattern. One of the major and recognized artist of the Cubism movement was Pablo Picasso, whose art majorly combined numerous objects, perspectives and even time different times (Northern.edu, n.p.). The relationship between form and art in the Pablo Picasso’s artwork was simply multiple object form with the meaning that art does not specifically have to address one particular theme, but it can simply be combination of different times , perspectives and objectives. Further, Abstract Expressionism is another artistic development of the 20th century, which was a major

Financial statements Essay Example for Free

Financial statements Essay 1) Which of the following statements is true? 2) Notes to the financial statements include which of the following: 3) Which of the following financial statements is divided into major categories of operating, investing, and financing activities? 4) If the retained earnings account increases from the beginning of the year to the end of the year, then 5) If services are rendered on account, then 6) An investment by the stockholders in a business increases 7) Using accrual accounting, expenses are recorded and reported only: 8) A small company may be able to justify using a cash basis of accounting if they have: 9) Stockholders’ equity can be described as claims of 10) Common stock is reported on the 11) The Vintage Laundry Company purchased $6,500 worth of laundry supplies on June 2 and recorded the purchase as an asset. On June 30, an inventory of the laundry supplies indicated only $2,000 on hand. The adjusting entry that should be made by the company on June 12) On July 1 the Fisher Shoe Store paid $15,000 to Acme Realty for 6 months rent beginning July 1. Prepaid Rent was debited for the full amount. 13) Use the following data to determine the total dollar amount of assets to be classified as current assets. 14) Use the following data to calculate the current ratio. KoonceOffice Supplies Balance Sheet December 31, 2012 Cash $130,000 Accounts Payable $140,000 Prepaid Insurance 60,000 Salaries Payable 20,000 Accounts Receivable 100,000 Mortgage Payable 160,000 15) In horizontal analysis, each item is expressed as a percentage of the 16) When a change in depreciation method occurs: 17) Which of the following statements is true with respect to financial statement reporting for all cases when a company changes from one acceptable accounting method to another? 18) Which of the following would be considered a change in accounting principle? 19) From an internal control standpoint, the asset most susceptible to improper diversion and use is 20) A very small company would have the most difficulty in implementing  which of the following internal control activities? 21) The reconciliation of the cash register tape with the cash in the register is an example of 22) Deposits in transit 23) Which of the following items on a bank reconciliation would require an adjusting entry on the company’s books? 24) Notification by the bank that a deposited customer check was returned NSF requires that the company make the following adjusting entry: 25) Why do pension and mutual funds invest in debt and equity securities? 26) Which of the following is a debt security? 27) Reed Company acquires 80 Holmes 10%, 5 year, $1,000 bonds on January 1, 2012 for $82,000. This includes a brokerage commission of $2,000. The journal entry to record this investment includes a debit to 28) Reed Company acquires 80 Holmes 10%, 5 year, $1,000 bonds on January 1, 2012 for $82,000. This includes a brokerage commission of $2,000. Assume Holmes pays interest semiannually and the July 1 entry was done correctly. The journal entry at December 31, 2012 would include a credit to 29) A company that owns more than 50% of the common stock of another company is known as the 30) If a parent company has two wholly owned subsidiaries, how many legal and economic entities are there from the viewpoint of the shareholders of the parent company?

If I Could tell you W. H. auden overall themes Essay Example for Free

If I Could tell you W. H. auden overall themes Essay The poem discusses a number of ideas surrounding time, and the ability to see into the future, and learn from things. It can also be seen as a love poem between Auden and his prospective lover, Kallam. It depicts a kind of wisdom, or can be seen as showing a know-it-all attitude. Conversely, it can even be seen as saying ‘we don’t know what the future may hold, just run with it. ’ Interesting Ideas/Features Time Time is vital to the poem, as it is what is discussed most. 1. ‘Time’ Time is a proper noun whenever it is mentioned in the poem; it is personified. Time can be seen throughout the poem as something which cannot be stopped, represented by the themes of repetition and death which come up throughout. Time is made to feel almost like a God, something supernatural over which we have no control. Only it knows our future, and we can never know, only in hindsight can we help others. Even then, we cannot tell them what to do. Time is over-arching and always there, it is the essence of life and surrounds you. Time can also be seen as useless, we cannot see into the future so we might as well take risks and go for things because we never know what may happen. The reference to ‘pay’ suggests death is a debt that must be paid to time, even love cannot avoid this fate – Time is inevitable. Time is indifferent to the quarrels and fears of man, it simply progresses onwards. The impersonal nature of time is presented throughout the poem. It doesn’t have a personality and stays quiet and in the shadows for most of the poem. Voice 1. ‘I’ – The poem is written in a first person narrative voice; Auden’s. This makes the poem intimate and personal, perhaps in an attempt to seduce his lover, Kallam. It also makes it intimate with any reader, almost as if he is trying to communicate a message with anyone who reads the poem. However, the ‘I’ could be seen as being anyone; it could be a wise man to a young son, warning him of the perils of time and the repetition of life, or it could be from one lover to another. The voice of the poet is dominant and contrasts with the voice of time which is simply lurking in the background, quietly doing its work. The speaker blames Time for unwanted changes in life. Poetical Structure. The structure of the poem is also significant and key to its overarching meaning. ‘Vilanelle Form’ The form of the structure is a villanelle, 19 lines long, five stanzas of three lines and one of four. Lines one and three of the first stanza appear at the end of the other stanzas. Line two in each stanza rhymes with line two in each other stanza and it ends with a rhyming couplet. This ordered structure can have a number of meanings. Firstly, it can be representative of the poet trying to make sense of time and of his relationship. Often, poets will use ordered structures to try and make things clearer and easier to understand. The poem has a definite pace, representative of the pace of time, which is constant and cannot be halted or stopped. The restrictive form of the poem contrasts against its emotional message, which is one of more unrestrictive love and a willingness to just ‘go for it’. However, it serves to remind us that time is always there and will always restrict us in some ways. The sense of urgency created from the repetition and use of enjambment conveys the true message of the poem, to love while you have the chance. Time is restrictive, so perhaps the message of the poem is that we should do our best to love and live within the restraints of time, rather than trying to supersede it. There is no definite narrative or story about the poem. The poem can therefore be seen as a skeleton or example for stories. It suggests a message though. Use of Modal Verbs, Conditionals, Imperatives and Rhetorical Questions Blah blah blah. ‘Should, could’- The use of modal verbs is very important within the poem. It gives the narrative a feel of uncertainty; that even with the passage of time and the power of hindsight we cannot truly know what will happen in the future. However, this uncertainty, to Auden, perhaps doesn’t mean you shouldn’t try things in love. He hints throughout the poem to the fact that perhaps sometimes it is necessary to try things and see how they turn out. Although, he does still hint to the fact that rushing a relationship may not be the best idea ‘perhaps the roses really want to grow’; connoting to the growth of their relationship. They also serve as a profession of honesty, as Auden himself admits he doesn’t know what will happen. It can thus be seen as a love poem which offers no frilly illusions or impossible promises but is instead firmly based in reality. This contrasts heavily to the works of Keats who was often far more romantic. ‘If we should, If I could tell you’ These conditional clauses have a very similar effect to the modal verbs. It points to the fact that again, nothing is certain, and sometimes it is up to us to make our own decisions rather than relying on others. It also seems like the battle against Time is hopeless, it will pass relentlessly no matter what we do. The use of ‘we’ in ‘If we should’ is also interesting. It contrasts with the more direct address Auden uses throughout the rest of the poem (favouring ‘I). It creates a feeling of confusion as to whether Auden is speaking to humans as a whole, to us directly or to his lover Kallam. It gives the poem a number of differing messages depending on how you read into it. ‘Will Time say nothing but I told you so? ’ – Includes both a rhetorical question and an imperative (will). This demonstrates that despite his analysis of time and his relationship, he still doesn’t really understand the essence of time, as he has to ask Time itself whether it will ‘say I told you so’. The voice of time itself is relatively silent throughout the poem, and Auden fears that the only thing it will say is ‘I told you so’, which could again relate back to the concept of hindsight. Contrasting Language ‘Weep, Decay’ This use of ‘dark’ and depressing language is used throughout the poem to give it a more sombre tone. However, this is juxtaposed next to the childish language associated with the carnival ‘clowns, lions etc’. This could be symbolic, illustrating how the reality of time would cast fear over people if it were not for the presence of love. Love, perhaps, is one thing which can stem the flow of time and stop it becoming too depressing. The overall tone of the poem does seem somewhat pessimistic on face value, and the carnival language can be seen as rather unnerving rather than comforting. However, when looked at more deeply, there is a small amount of hope professed in the poem, no matter how small it is! The verb ‘decay’ is also significant. The decaying of leaves relates to the cyclical nature of time and death. It is unavoidable and a process that happens again and again, showing the unrelenting nature of Time. Confusing Syntax ‘Because I love you†¦ I would let you know’ – This part of the third stanza uses complicated and confusing syntax in order to make the reader refrain, and perhaps read over it again. This therefore forces the reader to seriously contemplate what they are actually reading.

Communication Media for Banking Industry

Communication Media for Banking Industry Chapter 1: Introduction Introduction Todays world is world of technology. Everyday a new technology is introduced that can assist people in order to do their daily works easily and finally increase the quality of their life. These new technologies help their users in different aspects of their life, by saving time, doing works faster and better with lower level of error. The rapid development of information technology has brought unprecedented influence on the life of millions of people around the globe. Various activities were handled electronically through the adoption of IT in the workplace or at home, for example, e-mail, e-commerce and e-government (Guriting and Ndubisi, 2006). One of these technologies that effects most people around the world is Internet, which was born in the last years of 20 century and rapidly broke boundaries, time and place. It brought more easily communication ways from usual daily activities to high level official activities. Online shopping and paying is a symbol of developing internet te chnology. People can stay at home, be at their work place, or their car or any other place, and order their food, clothes , shoes and pay online and receive their orders without spending time for going to the shopping center or finding parking .so online paying helped its users saved their time and their money. Next generation of online paying is internet banking, which means doing transactions online without going to the bank, staying in long queues, and without direct face-to-face interacting. The terms of PC banking, online banking, Internet banking, and mobile banking refer to a number of ways in which customers can access their banks without having to be physically present at a bank branch. PC Banking relates to every banking business transacted from a customers PC. This can be done through online banking, in which bank transactions are conducted within a closed network, or via Internet banking, which permits the customer to perform transactions from any terminal with access to the Internet. Mobile banking is the implementation of banking and trading transactions using an Internet-enabled wireless device. (Mobile phones, PDAs, handheld computers, etc.). Thus mobile banking (m-banking) is a subset of Internet banking, I banking, (Hazell and Raphael, 2001) The banking industry is using the new communication media to offer its services to the customers with convenience. Using Internet banking and its nearest technology, mobile banking, is increased during these years around the world. Malaysian penetration of Internet banking and mobile banking, as the base infrastructure for this paper, is mentioned as below: In all five continents, penetration of internet and mobile banking are rapidly increasing. Especially in most developed countries, trend of internet banking is increasing, also using mobile banking, is increasing. Most of Europe has embraced GSM (Global System for Mobile Communications) as a format for wireless technology. This more standardized wireless telecommunications infrastructure has yielded a higher level of acceptance and penetration, which has led to speculation that Europe will drive innovations in wireless communications, this technology can use to do both internet banking and mobile banking. Although still need time to adapt the mobile banking. In most countries this service is available but Because of its price and some uncertainty about its security, mobile banking is not popular yet. North America represents the flip side of the European situation. Wireless communications, though far from rare, lag behind Europes penetration levels, while participation in the wired I nternet is the highest in the world. The North American wireless infrastructure is not as widespread as standardized as its European counterpart. In the Middle East, has secured 15 wireless infrastructure contracts in regional markets over the last 12 months, most recently in Kuwait. Motorolas work in Kuwait involves a $14 million contract with wireless GSM operator MTC to implement a countrywide capacity enhancement. The dual-band network implementation will enable cell phones to utilize the most efficient network route and frequency, thus optimizing network performance. In spite of the fact that internet and mobile banking has rapidly growth in all countries, but still there are people from developing countries that do not interest in use this facility. People of these countries are concerning about their personal information, privacy and security, and these are factors that will increase their uncertainty level of using internet banking(East African and West African countries in Malaysia interviewing). This anxiety can refer to their cultural background. culture can refer to the customs and beliefs of a nation that stay with people for years, and changing of fundamental of this culture is not possible easily. So culture of a country can affect the culture of sub-societies in that country, such as organizational culture, educational culture and etc. So each nation and country has especial fundamental in order to go to the technology world and use technology as an assistant in their life. Statement of the Problem According to the previous discussion, although there is rapidly increasing in internet banking penetration but still there is some unsafe feeling towards it. That means there are factors that can affect acceptance and adaption of a technology, beside existing factors such as usefulness, ease of use, subjective norm and etc. While essential research has been directed toward understanding the adoption and diffusion of IT (Prescott and Conger, 1995), there have been a few studies that specifically examine possible cultural effects on the adoption and dispersion of new information technologies (Raman and Wei, 1992). Research on the impact of corporate culture on IT acceptance provides a useful viewpoint (Cooper, 1994; Kydd and Jones, 1989) but ethnic or national culture research undoubtedly has a special character. The problem to be investigated is that there is no enough research that works on the effect of national culture on acceptance a technology. Thereafter This study examines the role of culture on technology acceptance model (TAM) adaption and tries to give an in depth view of Hofstede Cultural Dimensions towards acceptance of a technology (Power distance index:PID, Individualism/collectivism, Uncertainty avoidance). It is hoped that conclusions can be drawn and opened a window for managers and all who want to bring world of technology to their life and work. Research Objective The main aim of this paper is finding the role of culture in acceptance a new technology. That can be interpreted to culture role on the Technology Acceptance Model. Beside the main objective this study pursues following objectives: Giving the overall view of Hofstede Cultural Dimensions in different countries base on their Power Distance Index, Individualism/Collectivism and Uncertainty avoidance Opening a new window for all who work in IT and IS implementing, to bring technology in multinational and international organizations. Handling the problem that faced in multi-cultural society according to each person cultural background. Research Questions Main question can be draw as below: Is there any effect by Hofstede cultural dimensions (PDI, IND/CLV, UAI) on TAM This main question can be expended as below: Is there any effect by Hofstede cultural dimensions (PDI, IND/CLV, UAI) on Perceived Usefulness (PU)? Is there any effect by Hofstede cultural dimensions (PDI, IND/CLV, UAI) on Perceived Ease of Use (PEOU)? Is there any effect by Hofstede cultural dimensions (PDI, IND/CLV, UAI) on Subjective Norm (SN)? Is there any effect by Hofstede cultural dimensions (PDI, IND/CLV, UAI) on Perceived Behavioral Control (PBC)? Is there any effect by Hofstede cultural dimensions (PDI, IND/CLV, UAI) on Behavioral Intention(BI) to use internet banking? Scope of the Study In order to achieve the best results in finding different attitude towards technology acceptance (Internet banking) among different people from different nations, student of four universities in Malaysia have been selected to administer the questionnaire in order to examine attitude towards internet and mobile banking. Because of large scope of this study and necessity of collaboration of more than 30 countries from the five continents in Malaysia, embassy of ten countries and their referees took part in this research by filling up questionnaires that was distributed by hand and by e-mail, also staffs of some international organizations in Malaysia cooperate in this research, and the last one, social networks such as facebook came to assist this paper by finding the different others countries communities in Malaysia. Significance of the Study As firms internationalize, there is a growing need to understand how cultural factors might affect a multinational organizations ability to adopt and utilize IT. Further studies may lead to knowledge that will help IT researchers and practitioners in improving the technology transfer process. Such knowledge will be worth to practitioners, because it could spell the difference between achievement and collapse in implementing IT. In the movement toward globalization of markets and corporate multinationalism, the value of more cross-cultural research is clear (Cash, McFarlan, McKenney and Applegate, 1992). In a large survey of information systems more than half of the respondents felt that global IT issues were keys to their firms future success (Ives and Jarvenpaa, 1991). As firms grow their operations in the international arena, there is a need to exploit the power of IT to communicate among these widespread locations and to coordinate activities both within and across countries. Henc e, it is important for the managers of these firms to learn, as much as they can, about the cross-cultural adoption and use of IT (Couger,1986; Kumar and Andersen,1990) Such understanding can make the distinction between success and failure in executing information technology and system. The study will be clear the differences and similarities between countries cultures, and will give nations attitude towards technology acceptance. This study will be the first one that combines culture and TAM across the five continents. The result can assists managers and technology developers around the world in order to apply IT through international organization. The unique results of this study can be a base for future research and open a window to work on TAM as viewpoint of culture. Summary and Organization of the Remaining Chapters The main part of the dissertation is divided into five Chapters, which will be briefly introduced: Chapter1: Introduction The introduction section a projects a brief overview of the study is provided. Chapter 2: Literature Review In this section, selected academic literature related to Technology acceptance model, related theory and Hofstede cultural dimension and its related academic literatures. Then conceptual framework and steps to developing the hypothesis are discussed. Chapter 3: Methodology The methodology section critically examines a range of research approaches and techniques. Sample and the size of samples, also one of the most important for this study, finding the sample from different countries who stay in Malaysia for study or work. The research technique that is selected for this study is Design of Experiment. Chapter 4: Analysis and Results In the analytical section, the research findings are explained briefly according to the data collection and analysis. Chapter 5: Discussion In discussion section the further interpretation and explanation the findings is provided and comparisons is made between the findings with other literature in the area of the study. Then the findings are summarized; recommendations for future research and the practicing manager are made. Chapter 2: Literature Review Introduction This chapter is included of backgrounds and literatures in Technology acceptance Model, Hofstede cultural Dimensions and previous researchs including of cultural role on TAM. This chapter will prove the unique work of this paper. Framework, definitions and hypothesis development for this study, will mention and discuss in this chapter. Technology Acceptance Model Technology Acceptance Model (TAM) is one of the most influential extensions of Ajzen and Fishbeins theory of reasoned action (TRA) that has been widely used to predict user acceptance and use based on perceived usefulness and ease of use. According to TRA, an individuals behavioural intention, which results in actual behaviour, is influenced by person subject norm and attitude, and the attitude is influenced by individual beliefs (Ajzen Fishbein, 1980). According to the Davis (1989), TAM hypothesizes that behavioural intention is a significant determinant of actual system use, and that behavioural intention is determined by two relevant beliefs, perceived usefulness and perceived ease of use. In TAM, an individuals principle determines the attitude toward using the system. The attitude develops the intention to use. Perceived usefulness is related to productivity but perceived ease-of-use is related to effort (Venkatesh, 1999). This intention influences the decision of actual technology usage. These causalities were largely studied and accepted (Suh and Han, 2002; Morris and Dillon, 1997; Teo, Lim, Lai, 1999). The most significant results of Davis study was the strong relation between Usefulness and Usage. Users of a technology try to cope with difficulties of a system, although difficulty of use can discourage adoption of a useful system, no amount of ease of use can give back for a system that does not perform a useful function.TAM used in several IS studies and proved useful determining technology acceptance, especially to explain computer usage behaviour. This justifies why TAM is suitable for studies in computer acceptance. Given the rising popularity of Electronic_ Commerce technology such as Internet banking and Mobile Banking and the dynamic user behaviors identified above, the TAM is a suitable framework for this study. There are other widely used and well known frameworks, such as uses and gratification or diffusion of innovation, but the TAM is considered the best fit for this study because other frameworks focus on different levels of analysis (macro, mezzo, or micro) or differ ent topics of emphasis (diffusion mechanisms, etc.). If modified appropriately, the TAM is the most effective tool for a study like this one, which investigates factors relating to usage and adoption, such as cultural dimensions. (Suh et al., 2002; Morris et al., 1997; Teo et al., 1999). The TAM was stimulated by the theory of reasoned action(1980), which argues that both the attitude toward an action and subjective norms have an impact on behavioral intention, which in turn affects how people perform an action. The TAM was an early attempt to apply psychological factors to information systems and computer adoption. It assumed that perceived usefulness and perceived ease of use were major influences on an individuals attitude toward using technology and, thus, ultimately, were related to actual use (Davis, 1989). Technology Acceptance Model (TAM) has been widely used to predict user acceptance and use based on perceived usefulness and ease of use (Davis, 1989). TAM conceives that behavioural intention is a significant determinant of actual system use, and that behavioural intention is determined by two main beliefs, perceived usefulness and perceived ease of use. The perceived usefulness refers to the degree to which an individual believes that using a particular system would enhance his/her job performance. The perceived ease of use refers to the degree to which an individual believes that using a particular system would be free of physical and mental efforts. In TAM, an individuals belief settles on the attitude toward using the system and, in turn, the attitude develops the intention to use. This intention influences the decision of actual technology usage. With the bang of the Internet and convergence technologies, researchers have modified TAM to demonstrate the empirical evidences of it in the convergence context. In fact, many researchers have proposed various extended TAM. For instance, Moon and Kim (2001) suggest a model where perceived playfulness was described as one of the antecedents of attitude toward Web surfing. They noted that most prior TAM research had focused only on extrinsic motivation, not on intrinsic motivation. Morris and Dillon (1997) found that TAM contributes to the prediction of individual usage of software. The motivational model that was adapted by Davis, Bagozzi, Warshaw (1992) employs two key constructs: extrinsic and intrinsic motivation. According to Venkatesh and Speier (1999), extrinsic motivation refers to the performance of an activity. Extrinsic motivation is perceived to help achieve valued outcomes that are distinct from the activity itself, such as improving job performance, pay, etc. Intrinsic motivation refers to the performance of an activity for no reason other than the process of performing it. In the case of technology a cceptance studies, perceived usefulness is an example of extrinsic motivation. Davis et al. (1992) found that perceived enjoyment was significantly related to the perceived ease of use. In the research on the usage intentions for information systems, Heijden (2004) adds perceived an enjoyment to TAM model. Cheong and Park (2005) also develop a more comprehensive version of TAM to better reflect mobile Internet context. Their model employs perceived playfulness, contents quality, system quality, Internet experience and perceived price level, in addition to perceived usefulness and ease of use. For the mobile services, Nysveen et al. (2005) investigate the consumers intention to use mobile services, which shows the four overall influences on usage intention: motivational influences, attitudinal influences, normative pressure, and perceived control. Similarly, Fogelgren-Pedersen (2005) found that connection stability and geographic coverage are one of the significant variables of perceived relative advantage in mobile Internet. Also, in the worldwide mobile Internet user survey, Fife (2005) found that perceived enhanced utility of mobile services are the strong value motivating use of mobile technology. While these studies found the significant perceived variables, they still do not find variables specific to mobile Internet. Viswanath Venkatesh, Morris, B.Davis, D.Davis (2003) worked on this issue an d eight prominent models are discussed, the eight models and their extensions are empirically compared, a unified model is formulated that integrates elements across the eight models, and the unified model is empirically validated. Using data from four organizations over a six-month period with three points of measurement, the eight models explained between 17% and 53% of the variance in user intentions to use information technology. Next, a unified model, called the Unified Theory of Acceptance and Use of Technology (UTAUT), was formulated, with four core determinants of intention and usage, and up to four moderators of key relationships. UTAUT provides a useful tool for managers needing to assess the likelihood of success for new technology introductions and helps them understand the drivers of acceptance in order to proactively design interventions targeted at populations of users that may be less inclined to adopt and use new systems. Theory of reason Action(TRA) Drawn from social Psychology.TRA is one of the most fundamental and inflectional theories of human behaviour. It has been used to predict a wide range of behaviours .Davis et al.(1989) applied TRA to individual acceptance of technology and found that the variance explained was largely consistent with studies that employed TRA in context of other behaviours Technology Acceptance Model(TAM) TAM is tailored to IS contexts, and was designed to predict information technology acceptance and usage on the job. Unlike TRA, the final conceptualization of TAM excludes the attitude construct in order to better explain intention parsimoniously. TAM2 extended TAM by including subjective norm as an additional predictor of intention in the case of mandatory settings (Venkatesh and Davis 2000). TAM has been widely applied to a diverse set of technologies and users. Theory of Planned Behaviour TPB extended TRA by adding the construct of perceived behavioural control is theorized to be an additional determinant of intention and behavioural .Ajzan(1991) presented a review of several studies they successfully used TPB to predict intention and behaviour in a wide variety of settings. TPB has been successfully applied to the understanding of individual acceptance and usage of many different technologies (Tailor and Todd, 1995). A related model is the Decomposed Theory of Planned Behaviour (DTPB). In terms of predicting intention, DTPB is identical to TPB. In contrast to TPB but similar to TAM, DTPB decomposes attitude, subjective norm, and perceived behavioural control into its the underlying belief structure within technology adaption contexts. Combined TAM and TPB It is a combination of TPB TAM to provide a hybrid model (Taylor and Todd,1995) Innovation Diffusion Theory (IDT) Grounded in sociology, IDT (Rogers 1964) has been used since the 1960s to study a variety of innovations, ranging from agricultural tools to organizational innovation (Tornatzky and Klein 1982). Within information systems, Moore and Benbasat (1991) adapted the characteristics of innovations presented in Rogers and refined a set of constructs that could be used to study individual technology acceptance. Moore and Benbasat (1996) found support for the predictive validity of these innovation Social Cognitive Theory (SCT) One of the most powerful theories of human behavior is social cognitive theory (Bandura 1986). Compeau and Higgins (1995) applied and extended SCT to the context of computer; while Compeau and Higgins (1995) also employed SCT, it was to study performance and thus is outside the goal of the current research. Compeau and Higgins'(1995) model studied computer use but the nature of the model and the underlying theory allow it to be extended to acceptance and use of information technology in general. The original model of Compeau and Higgins (1995) used usage as a dependent variable but in keeping with the spirit of predicting individual acceptance, In 2008, Ima, I., Kim, Y., Han, H. did a revising research on Venkatesh work. They claimed that in previous study there seem to be two critical factors that are overlooked or have received inadequate attention—perceived risk (PR) and technology type. PR has been recognized as an important factor and was modelled as a precursor of perceived usefulness (PU), and a sub construct of others, such as trust (or as its precursor). In their study PR and technology type, consider as additional to the moderating variables in UTAUT and was tested how they moderate the effects of PU and PEU on users intention to use a technology. It was shown the PR and technology type were moderating variables. Kim (2006) added two new constructs, Perceived Cost Savings and Companys Willingness to Fund, and two causal relationships, Job Relevance and Experience, as moderating effects to previous existing model and proved that there is a strong significant relationships between PCS and CWTF and behaviral i ntention to use a technology. also moderating effects of job relevance was proved , also found that an individuals intention to use mobile wireless technology was significantly affected by CWF. Kim claimed that a company must provide technology to their employees to help them perform their jobs. Finally, the individuals adopt a technology if it is within their prior experience, which was found to be significant moderator between CWF and BI. Prior studies based on TAM did not examine the direct link from self-efficacy to behavioral intention assuming the full mediation of perceived ease of use but Khalifa (2008) integrated the theory of planned behavior (Fishbein and Ajzen, 1975; Ajzen and Madden, 1986) and the technology acceptance model (TAM) (Davis, 1989) to explain the adoption of m-commerce as a new technology. He added subjective norm to the main block of TAM as an factors that have positive direct effect on the individuals intention and Self-efficacy as a positive direct effec t on the individuals intention to adopt m-commerce. During the years researchers examined different items and their relations with TAM models, they have used original framework of TAM and found relation between them. In paper by June Lu at el.(2008) was worked on different aspects of new technology in china, such as WMDS, these items are type of technology ,functionality of that technology, interface design, Personal innovativeness in information technology (PIIT), Facilitating conditions, Social influences ,security, trust , privacy and reliability of that technology. The result of this paper showed that intention to use WMDS via mobile phones in China was dependent on an individuals perceptual beliefs about the target services in terms of their usefulness and eases of use, and also relied on PIIT and mobile trust belief. According to Dong-Hee Shin(2007) , who work on Wi-Bro acceptance in Korea, users perceptions are significantly associated with their motivation to use Wi-Bro. Specifically, perceived quality and perceived availability are found to have significant effect on users extrinsic and intrinsic motivation. These factors play as enhancing factors to attitudes and intention. In 2005, Kim et al. Work on a Value-based Adoption of a technology such as mobile banking. A Value-based Adoption Model (VAM) would be able to capture the monetary sacrifice element and present adoption as a comparison of benefits and costs. By combination of Value-based Adoption Model (VAM) of M-Internet and by integrating the most relevant findings of the technology adoption and value literature, Kim(2005) designed its framework by dividing it to benefits and sacrifices. He suggested that customers evaluation of a product includes both cognitive and affective elements, and that products are purchased for their utilitarian and hedonic benefits, so it can be proved that usefulness and enjoyment as the benefit components of perceived value. Perceived sacrifices are both monetary and non-monetary. Monetary spending includes the actual price of the product, and it is generally measured based on customers perceptions of the actual price paid. Non-monetary costs usually include time, effo rt and other unsatisfactory spending for the purchase and consumption of the product. Yang (2004) did a research that examines different items that could affect technology acceptance. Innovation, past adaption behaviour, knowledge, technology cluster, age, gender and specialization were items that were tested in relation with technology acceptance in Yang study. He provided insights into the relationships between PU, PEOU, AT, consumer innovation adoption behaviour, and demographic variables and also offers empirical data to support the suitability of the TAM through examining the emerging M-commerce technology and application. PU is found to predict consumer adoption of M-commerce. Consumer innovativeness introduced into the TAM research to expand the scope of TAM applicability to M-commerce that is yet to accumulate a critical mass in the diffusion process. According to the Lo ´ pez-Nicola ´ s, Molina-Castillo, Harry Bouwman (2008), social factors are the important factors that influence on peoples decision to adopt a new technology such as mobile services. They try to evaluate the impact of different determinants on Behavioural Intention in the adoption of advanced mobile services, by combining acceptance models with diffusion theory models theory. In particular, we assumed that social influence may be a key element in peoples intention to use the services and applications. Social influence was defined as the degree to which individuals believed that others thought they should use advanced mobile services. The views of friends and relatives have a significant impact on using mobile services, Lo ´ pez-Nicola ´ s et al. proved that as a manager, that PEOU and behavioural intention depended significantly on social influences, so for bringing new services and technologies for organisations, notice to the employees cultural backgrou nd is important. In a study by Amin (2008) who used original TAM model to finding factors affecting the intentions of customers in Malaysia to use mobile banking, proved that bank managers should create favourable perceptions concerning the usefulness and ease of use among mobile phone credit card customers. Creating these positive perceptions might be achieved by offering free seminars to customers about the ease of use of the system Malaysian consumers often take up marketing initiatives of this type. Additionally, the banks should provide a mini-guide at all branches that provides succinct and cogent information concerning the efficiency, effectiveness and risk-free attributes of the mobile phone credit card system. In 2009 GU, Lee, Suh, integrated the fragmented models such as the extended TAM and the trust-based TAM into a unified model of mobile banking. They found that self-efficiency is the strongest antecedent of perceived ease-of-use, which directly and indirectly affected behavioural intention through perceived usefulness, also was found the structural assurances are the strongest antecedent of trust, which could increase behavioural intention of mobile banking. Gu et al. research was listed most important work on technology acceptance that used TAM as base. For example Taylor and Todd (1995) selected computing resource center and worked on usefulness, ease of use, attitude and behavioural intention, they worked on Subjective norm and Perceived behavioural control as their study antecedence (complete list of work on TAM was brought in Appendix A) Hofstede Cultural dimensions: Culture has been defined according to several perspectives. Definitions go from the most complex and the most comprehensive (e.g. Kluckhohn, 1962) to the most simple (e.g. Triandis, 1972, Hofstede, 1997). According to Kluckhohn (1962), Culture consists of patterns, explicit and implicit, of and for behavior acquired and transmitted by symbols, constituting the distinctive achievement of human groups, including their embodiments in artifacts (p.73). Hofstede cultural dimensions served as the most influential culture theory among social science research (Nokata and Sivakumar, 2001). In addition, Hofstede cultural framework has also received strong empirical support by Sondergaard work (1994).Geert Hofstede research gives insights into other cultures so that it will be more effective when interacting with people in other countries. If understood and applied properly, this information should reduce level of nuisance, concern, and distress. But most important, Geert Hofstede will give the edge of understanding which translates to more successful results. In 1980 Hofstede offered his famous description of cultural dimensions. Geert Hofstede collected and analyzed a large data base of employee values scores of IBM between 1967 and 1973 .it was included more than 70 countries. He first used the 40 largest countries and then extended the analysis to 50 countries and 3 regions. From t Communication Media for Banking Industry Communication Media for Banking Industry Chapter 1: Introduction Introduction Todays world is world of technology. Everyday a new technology is introduced that can assist people in order to do their daily works easily and finally increase the quality of their life. These new technologies help their users in different aspects of their life, by saving time, doing works faster and better with lower level of error. The rapid development of information technology has brought unprecedented influence on the life of millions of people around the globe. Various activities were handled electronically through the adoption of IT in the workplace or at home, for example, e-mail, e-commerce and e-government (Guriting and Ndubisi, 2006). One of these technologies that effects most people around the world is Internet, which was born in the last years of 20 century and rapidly broke boundaries, time and place. It brought more easily communication ways from usual daily activities to high level official activities. Online shopping and paying is a symbol of developing internet te chnology. People can stay at home, be at their work place, or their car or any other place, and order their food, clothes , shoes and pay online and receive their orders without spending time for going to the shopping center or finding parking .so online paying helped its users saved their time and their money. Next generation of online paying is internet banking, which means doing transactions online without going to the bank, staying in long queues, and without direct face-to-face interacting. The terms of PC banking, online banking, Internet banking, and mobile banking refer to a number of ways in which customers can access their banks without having to be physically present at a bank branch. PC Banking relates to every banking business transacted from a customers PC. This can be done through online banking, in which bank transactions are conducted within a closed network, or via Internet banking, which permits the customer to perform transactions from any terminal with access to the Internet. Mobile banking is the implementation of banking and trading transactions using an Internet-enabled wireless device. (Mobile phones, PDAs, handheld computers, etc.). Thus mobile banking (m-banking) is a subset of Internet banking, I banking, (Hazell and Raphael, 2001) The banking industry is using the new communication media to offer its services to the customers with convenience. Using Internet banking and its nearest technology, mobile banking, is increased during these years around the world. Malaysian penetration of Internet banking and mobile banking, as the base infrastructure for this paper, is mentioned as below: In all five continents, penetration of internet and mobile banking are rapidly increasing. Especially in most developed countries, trend of internet banking is increasing, also using mobile banking, is increasing. Most of Europe has embraced GSM (Global System for Mobile Communications) as a format for wireless technology. This more standardized wireless telecommunications infrastructure has yielded a higher level of acceptance and penetration, which has led to speculation that Europe will drive innovations in wireless communications, this technology can use to do both internet banking and mobile banking. Although still need time to adapt the mobile banking. In most countries this service is available but Because of its price and some uncertainty about its security, mobile banking is not popular yet. North America represents the flip side of the European situation. Wireless communications, though far from rare, lag behind Europes penetration levels, while participation in the wired I nternet is the highest in the world. The North American wireless infrastructure is not as widespread as standardized as its European counterpart. In the Middle East, has secured 15 wireless infrastructure contracts in regional markets over the last 12 months, most recently in Kuwait. Motorolas work in Kuwait involves a $14 million contract with wireless GSM operator MTC to implement a countrywide capacity enhancement. The dual-band network implementation will enable cell phones to utilize the most efficient network route and frequency, thus optimizing network performance. In spite of the fact that internet and mobile banking has rapidly growth in all countries, but still there are people from developing countries that do not interest in use this facility. People of these countries are concerning about their personal information, privacy and security, and these are factors that will increase their uncertainty level of using internet banking(East African and West African countries in Malaysia interviewing). This anxiety can refer to their cultural background. culture can refer to the customs and beliefs of a nation that stay with people for years, and changing of fundamental of this culture is not possible easily. So culture of a country can affect the culture of sub-societies in that country, such as organizational culture, educational culture and etc. So each nation and country has especial fundamental in order to go to the technology world and use technology as an assistant in their life. Statement of the Problem According to the previous discussion, although there is rapidly increasing in internet banking penetration but still there is some unsafe feeling towards it. That means there are factors that can affect acceptance and adaption of a technology, beside existing factors such as usefulness, ease of use, subjective norm and etc. While essential research has been directed toward understanding the adoption and diffusion of IT (Prescott and Conger, 1995), there have been a few studies that specifically examine possible cultural effects on the adoption and dispersion of new information technologies (Raman and Wei, 1992). Research on the impact of corporate culture on IT acceptance provides a useful viewpoint (Cooper, 1994; Kydd and Jones, 1989) but ethnic or national culture research undoubtedly has a special character. The problem to be investigated is that there is no enough research that works on the effect of national culture on acceptance a technology. Thereafter This study examines the role of culture on technology acceptance model (TAM) adaption and tries to give an in depth view of Hofstede Cultural Dimensions towards acceptance of a technology (Power distance index:PID, Individualism/collectivism, Uncertainty avoidance). It is hoped that conclusions can be drawn and opened a window for managers and all who want to bring world of technology to their life and work. Research Objective The main aim of this paper is finding the role of culture in acceptance a new technology. That can be interpreted to culture role on the Technology Acceptance Model. Beside the main objective this study pursues following objectives: Giving the overall view of Hofstede Cultural Dimensions in different countries base on their Power Distance Index, Individualism/Collectivism and Uncertainty avoidance Opening a new window for all who work in IT and IS implementing, to bring technology in multinational and international organizations. Handling the problem that faced in multi-cultural society according to each person cultural background. Research Questions Main question can be draw as below: Is there any effect by Hofstede cultural dimensions (PDI, IND/CLV, UAI) on TAM This main question can be expended as below: Is there any effect by Hofstede cultural dimensions (PDI, IND/CLV, UAI) on Perceived Usefulness (PU)? Is there any effect by Hofstede cultural dimensions (PDI, IND/CLV, UAI) on Perceived Ease of Use (PEOU)? Is there any effect by Hofstede cultural dimensions (PDI, IND/CLV, UAI) on Subjective Norm (SN)? Is there any effect by Hofstede cultural dimensions (PDI, IND/CLV, UAI) on Perceived Behavioral Control (PBC)? Is there any effect by Hofstede cultural dimensions (PDI, IND/CLV, UAI) on Behavioral Intention(BI) to use internet banking? Scope of the Study In order to achieve the best results in finding different attitude towards technology acceptance (Internet banking) among different people from different nations, student of four universities in Malaysia have been selected to administer the questionnaire in order to examine attitude towards internet and mobile banking. Because of large scope of this study and necessity of collaboration of more than 30 countries from the five continents in Malaysia, embassy of ten countries and their referees took part in this research by filling up questionnaires that was distributed by hand and by e-mail, also staffs of some international organizations in Malaysia cooperate in this research, and the last one, social networks such as facebook came to assist this paper by finding the different others countries communities in Malaysia. Significance of the Study As firms internationalize, there is a growing need to understand how cultural factors might affect a multinational organizations ability to adopt and utilize IT. Further studies may lead to knowledge that will help IT researchers and practitioners in improving the technology transfer process. Such knowledge will be worth to practitioners, because it could spell the difference between achievement and collapse in implementing IT. In the movement toward globalization of markets and corporate multinationalism, the value of more cross-cultural research is clear (Cash, McFarlan, McKenney and Applegate, 1992). In a large survey of information systems more than half of the respondents felt that global IT issues were keys to their firms future success (Ives and Jarvenpaa, 1991). As firms grow their operations in the international arena, there is a need to exploit the power of IT to communicate among these widespread locations and to coordinate activities both within and across countries. Henc e, it is important for the managers of these firms to learn, as much as they can, about the cross-cultural adoption and use of IT (Couger,1986; Kumar and Andersen,1990) Such understanding can make the distinction between success and failure in executing information technology and system. The study will be clear the differences and similarities between countries cultures, and will give nations attitude towards technology acceptance. This study will be the first one that combines culture and TAM across the five continents. The result can assists managers and technology developers around the world in order to apply IT through international organization. The unique results of this study can be a base for future research and open a window to work on TAM as viewpoint of culture. Summary and Organization of the Remaining Chapters The main part of the dissertation is divided into five Chapters, which will be briefly introduced: Chapter1: Introduction The introduction section a projects a brief overview of the study is provided. Chapter 2: Literature Review In this section, selected academic literature related to Technology acceptance model, related theory and Hofstede cultural dimension and its related academic literatures. Then conceptual framework and steps to developing the hypothesis are discussed. Chapter 3: Methodology The methodology section critically examines a range of research approaches and techniques. Sample and the size of samples, also one of the most important for this study, finding the sample from different countries who stay in Malaysia for study or work. The research technique that is selected for this study is Design of Experiment. Chapter 4: Analysis and Results In the analytical section, the research findings are explained briefly according to the data collection and analysis. Chapter 5: Discussion In discussion section the further interpretation and explanation the findings is provided and comparisons is made between the findings with other literature in the area of the study. Then the findings are summarized; recommendations for future research and the practicing manager are made. Chapter 2: Literature Review Introduction This chapter is included of backgrounds and literatures in Technology acceptance Model, Hofstede cultural Dimensions and previous researchs including of cultural role on TAM. This chapter will prove the unique work of this paper. Framework, definitions and hypothesis development for this study, will mention and discuss in this chapter. Technology Acceptance Model Technology Acceptance Model (TAM) is one of the most influential extensions of Ajzen and Fishbeins theory of reasoned action (TRA) that has been widely used to predict user acceptance and use based on perceived usefulness and ease of use. According to TRA, an individuals behavioural intention, which results in actual behaviour, is influenced by person subject norm and attitude, and the attitude is influenced by individual beliefs (Ajzen Fishbein, 1980). According to the Davis (1989), TAM hypothesizes that behavioural intention is a significant determinant of actual system use, and that behavioural intention is determined by two relevant beliefs, perceived usefulness and perceived ease of use. In TAM, an individuals principle determines the attitude toward using the system. The attitude develops the intention to use. Perceived usefulness is related to productivity but perceived ease-of-use is related to effort (Venkatesh, 1999). This intention influences the decision of actual technology usage. These causalities were largely studied and accepted (Suh and Han, 2002; Morris and Dillon, 1997; Teo, Lim, Lai, 1999). The most significant results of Davis study was the strong relation between Usefulness and Usage. Users of a technology try to cope with difficulties of a system, although difficulty of use can discourage adoption of a useful system, no amount of ease of use can give back for a system that does not perform a useful function.TAM used in several IS studies and proved useful determining technology acceptance, especially to explain computer usage behaviour. This justifies why TAM is suitable for studies in computer acceptance. Given the rising popularity of Electronic_ Commerce technology such as Internet banking and Mobile Banking and the dynamic user behaviors identified above, the TAM is a suitable framework for this study. There are other widely used and well known frameworks, such as uses and gratification or diffusion of innovation, but the TAM is considered the best fit for this study because other frameworks focus on different levels of analysis (macro, mezzo, or micro) or differ ent topics of emphasis (diffusion mechanisms, etc.). If modified appropriately, the TAM is the most effective tool for a study like this one, which investigates factors relating to usage and adoption, such as cultural dimensions. (Suh et al., 2002; Morris et al., 1997; Teo et al., 1999). The TAM was stimulated by the theory of reasoned action(1980), which argues that both the attitude toward an action and subjective norms have an impact on behavioral intention, which in turn affects how people perform an action. The TAM was an early attempt to apply psychological factors to information systems and computer adoption. It assumed that perceived usefulness and perceived ease of use were major influences on an individuals attitude toward using technology and, thus, ultimately, were related to actual use (Davis, 1989). Technology Acceptance Model (TAM) has been widely used to predict user acceptance and use based on perceived usefulness and ease of use (Davis, 1989). TAM conceives that behavioural intention is a significant determinant of actual system use, and that behavioural intention is determined by two main beliefs, perceived usefulness and perceived ease of use. The perceived usefulness refers to the degree to which an individual believes that using a particular system would enhance his/her job performance. The perceived ease of use refers to the degree to which an individual believes that using a particular system would be free of physical and mental efforts. In TAM, an individuals belief settles on the attitude toward using the system and, in turn, the attitude develops the intention to use. This intention influences the decision of actual technology usage. With the bang of the Internet and convergence technologies, researchers have modified TAM to demonstrate the empirical evidences of it in the convergence context. In fact, many researchers have proposed various extended TAM. For instance, Moon and Kim (2001) suggest a model where perceived playfulness was described as one of the antecedents of attitude toward Web surfing. They noted that most prior TAM research had focused only on extrinsic motivation, not on intrinsic motivation. Morris and Dillon (1997) found that TAM contributes to the prediction of individual usage of software. The motivational model that was adapted by Davis, Bagozzi, Warshaw (1992) employs two key constructs: extrinsic and intrinsic motivation. According to Venkatesh and Speier (1999), extrinsic motivation refers to the performance of an activity. Extrinsic motivation is perceived to help achieve valued outcomes that are distinct from the activity itself, such as improving job performance, pay, etc. Intrinsic motivation refers to the performance of an activity for no reason other than the process of performing it. In the case of technology a cceptance studies, perceived usefulness is an example of extrinsic motivation. Davis et al. (1992) found that perceived enjoyment was significantly related to the perceived ease of use. In the research on the usage intentions for information systems, Heijden (2004) adds perceived an enjoyment to TAM model. Cheong and Park (2005) also develop a more comprehensive version of TAM to better reflect mobile Internet context. Their model employs perceived playfulness, contents quality, system quality, Internet experience and perceived price level, in addition to perceived usefulness and ease of use. For the mobile services, Nysveen et al. (2005) investigate the consumers intention to use mobile services, which shows the four overall influences on usage intention: motivational influences, attitudinal influences, normative pressure, and perceived control. Similarly, Fogelgren-Pedersen (2005) found that connection stability and geographic coverage are one of the significant variables of perceived relative advantage in mobile Internet. Also, in the worldwide mobile Internet user survey, Fife (2005) found that perceived enhanced utility of mobile services are the strong value motivating use of mobile technology. While these studies found the significant perceived variables, they still do not find variables specific to mobile Internet. Viswanath Venkatesh, Morris, B.Davis, D.Davis (2003) worked on this issue an d eight prominent models are discussed, the eight models and their extensions are empirically compared, a unified model is formulated that integrates elements across the eight models, and the unified model is empirically validated. Using data from four organizations over a six-month period with three points of measurement, the eight models explained between 17% and 53% of the variance in user intentions to use information technology. Next, a unified model, called the Unified Theory of Acceptance and Use of Technology (UTAUT), was formulated, with four core determinants of intention and usage, and up to four moderators of key relationships. UTAUT provides a useful tool for managers needing to assess the likelihood of success for new technology introductions and helps them understand the drivers of acceptance in order to proactively design interventions targeted at populations of users that may be less inclined to adopt and use new systems. Theory of reason Action(TRA) Drawn from social Psychology.TRA is one of the most fundamental and inflectional theories of human behaviour. It has been used to predict a wide range of behaviours .Davis et al.(1989) applied TRA to individual acceptance of technology and found that the variance explained was largely consistent with studies that employed TRA in context of other behaviours Technology Acceptance Model(TAM) TAM is tailored to IS contexts, and was designed to predict information technology acceptance and usage on the job. Unlike TRA, the final conceptualization of TAM excludes the attitude construct in order to better explain intention parsimoniously. TAM2 extended TAM by including subjective norm as an additional predictor of intention in the case of mandatory settings (Venkatesh and Davis 2000). TAM has been widely applied to a diverse set of technologies and users. Theory of Planned Behaviour TPB extended TRA by adding the construct of perceived behavioural control is theorized to be an additional determinant of intention and behavioural .Ajzan(1991) presented a review of several studies they successfully used TPB to predict intention and behaviour in a wide variety of settings. TPB has been successfully applied to the understanding of individual acceptance and usage of many different technologies (Tailor and Todd, 1995). A related model is the Decomposed Theory of Planned Behaviour (DTPB). In terms of predicting intention, DTPB is identical to TPB. In contrast to TPB but similar to TAM, DTPB decomposes attitude, subjective norm, and perceived behavioural control into its the underlying belief structure within technology adaption contexts. Combined TAM and TPB It is a combination of TPB TAM to provide a hybrid model (Taylor and Todd,1995) Innovation Diffusion Theory (IDT) Grounded in sociology, IDT (Rogers 1964) has been used since the 1960s to study a variety of innovations, ranging from agricultural tools to organizational innovation (Tornatzky and Klein 1982). Within information systems, Moore and Benbasat (1991) adapted the characteristics of innovations presented in Rogers and refined a set of constructs that could be used to study individual technology acceptance. Moore and Benbasat (1996) found support for the predictive validity of these innovation Social Cognitive Theory (SCT) One of the most powerful theories of human behavior is social cognitive theory (Bandura 1986). Compeau and Higgins (1995) applied and extended SCT to the context of computer; while Compeau and Higgins (1995) also employed SCT, it was to study performance and thus is outside the goal of the current research. Compeau and Higgins'(1995) model studied computer use but the nature of the model and the underlying theory allow it to be extended to acceptance and use of information technology in general. The original model of Compeau and Higgins (1995) used usage as a dependent variable but in keeping with the spirit of predicting individual acceptance, In 2008, Ima, I., Kim, Y., Han, H. did a revising research on Venkatesh work. They claimed that in previous study there seem to be two critical factors that are overlooked or have received inadequate attention—perceived risk (PR) and technology type. PR has been recognized as an important factor and was modelled as a precursor of perceived usefulness (PU), and a sub construct of others, such as trust (or as its precursor). In their study PR and technology type, consider as additional to the moderating variables in UTAUT and was tested how they moderate the effects of PU and PEU on users intention to use a technology. It was shown the PR and technology type were moderating variables. Kim (2006) added two new constructs, Perceived Cost Savings and Companys Willingness to Fund, and two causal relationships, Job Relevance and Experience, as moderating effects to previous existing model and proved that there is a strong significant relationships between PCS and CWTF and behaviral i ntention to use a technology. also moderating effects of job relevance was proved , also found that an individuals intention to use mobile wireless technology was significantly affected by CWF. Kim claimed that a company must provide technology to their employees to help them perform their jobs. Finally, the individuals adopt a technology if it is within their prior experience, which was found to be significant moderator between CWF and BI. Prior studies based on TAM did not examine the direct link from self-efficacy to behavioral intention assuming the full mediation of perceived ease of use but Khalifa (2008) integrated the theory of planned behavior (Fishbein and Ajzen, 1975; Ajzen and Madden, 1986) and the technology acceptance model (TAM) (Davis, 1989) to explain the adoption of m-commerce as a new technology. He added subjective norm to the main block of TAM as an factors that have positive direct effect on the individuals intention and Self-efficacy as a positive direct effec t on the individuals intention to adopt m-commerce. During the years researchers examined different items and their relations with TAM models, they have used original framework of TAM and found relation between them. In paper by June Lu at el.(2008) was worked on different aspects of new technology in china, such as WMDS, these items are type of technology ,functionality of that technology, interface design, Personal innovativeness in information technology (PIIT), Facilitating conditions, Social influences ,security, trust , privacy and reliability of that technology. The result of this paper showed that intention to use WMDS via mobile phones in China was dependent on an individuals perceptual beliefs about the target services in terms of their usefulness and eases of use, and also relied on PIIT and mobile trust belief. According to Dong-Hee Shin(2007) , who work on Wi-Bro acceptance in Korea, users perceptions are significantly associated with their motivation to use Wi-Bro. Specifically, perceived quality and perceived availability are found to have significant effect on users extrinsic and intrinsic motivation. These factors play as enhancing factors to attitudes and intention. In 2005, Kim et al. Work on a Value-based Adoption of a technology such as mobile banking. A Value-based Adoption Model (VAM) would be able to capture the monetary sacrifice element and present adoption as a comparison of benefits and costs. By combination of Value-based Adoption Model (VAM) of M-Internet and by integrating the most relevant findings of the technology adoption and value literature, Kim(2005) designed its framework by dividing it to benefits and sacrifices. He suggested that customers evaluation of a product includes both cognitive and affective elements, and that products are purchased for their utilitarian and hedonic benefits, so it can be proved that usefulness and enjoyment as the benefit components of perceived value. Perceived sacrifices are both monetary and non-monetary. Monetary spending includes the actual price of the product, and it is generally measured based on customers perceptions of the actual price paid. Non-monetary costs usually include time, effo rt and other unsatisfactory spending for the purchase and consumption of the product. Yang (2004) did a research that examines different items that could affect technology acceptance. Innovation, past adaption behaviour, knowledge, technology cluster, age, gender and specialization were items that were tested in relation with technology acceptance in Yang study. He provided insights into the relationships between PU, PEOU, AT, consumer innovation adoption behaviour, and demographic variables and also offers empirical data to support the suitability of the TAM through examining the emerging M-commerce technology and application. PU is found to predict consumer adoption of M-commerce. Consumer innovativeness introduced into the TAM research to expand the scope of TAM applicability to M-commerce that is yet to accumulate a critical mass in the diffusion process. According to the Lo ´ pez-Nicola ´ s, Molina-Castillo, Harry Bouwman (2008), social factors are the important factors that influence on peoples decision to adopt a new technology such as mobile services. They try to evaluate the impact of different determinants on Behavioural Intention in the adoption of advanced mobile services, by combining acceptance models with diffusion theory models theory. In particular, we assumed that social influence may be a key element in peoples intention to use the services and applications. Social influence was defined as the degree to which individuals believed that others thought they should use advanced mobile services. The views of friends and relatives have a significant impact on using mobile services, Lo ´ pez-Nicola ´ s et al. proved that as a manager, that PEOU and behavioural intention depended significantly on social influences, so for bringing new services and technologies for organisations, notice to the employees cultural backgrou nd is important. In a study by Amin (2008) who used original TAM model to finding factors affecting the intentions of customers in Malaysia to use mobile banking, proved that bank managers should create favourable perceptions concerning the usefulness and ease of use among mobile phone credit card customers. Creating these positive perceptions might be achieved by offering free seminars to customers about the ease of use of the system Malaysian consumers often take up marketing initiatives of this type. Additionally, the banks should provide a mini-guide at all branches that provides succinct and cogent information concerning the efficiency, effectiveness and risk-free attributes of the mobile phone credit card system. In 2009 GU, Lee, Suh, integrated the fragmented models such as the extended TAM and the trust-based TAM into a unified model of mobile banking. They found that self-efficiency is the strongest antecedent of perceived ease-of-use, which directly and indirectly affected behavioural intention through perceived usefulness, also was found the structural assurances are the strongest antecedent of trust, which could increase behavioural intention of mobile banking. Gu et al. research was listed most important work on technology acceptance that used TAM as base. For example Taylor and Todd (1995) selected computing resource center and worked on usefulness, ease of use, attitude and behavioural intention, they worked on Subjective norm and Perceived behavioural control as their study antecedence (complete list of work on TAM was brought in Appendix A) Hofstede Cultural dimensions: Culture has been defined according to several perspectives. Definitions go from the most complex and the most comprehensive (e.g. Kluckhohn, 1962) to the most simple (e.g. Triandis, 1972, Hofstede, 1997). According to Kluckhohn (1962), Culture consists of patterns, explicit and implicit, of and for behavior acquired and transmitted by symbols, constituting the distinctive achievement of human groups, including their embodiments in artifacts (p.73). Hofstede cultural dimensions served as the most influential culture theory among social science research (Nokata and Sivakumar, 2001). In addition, Hofstede cultural framework has also received strong empirical support by Sondergaard work (1994).Geert Hofstede research gives insights into other cultures so that it will be more effective when interacting with people in other countries. If understood and applied properly, this information should reduce level of nuisance, concern, and distress. But most important, Geert Hofstede will give the edge of understanding which translates to more successful results. In 1980 Hofstede offered his famous description of cultural dimensions. Geert Hofstede collected and analyzed a large data base of employee values scores of IBM between 1967 and 1973 .it was included more than 70 countries. He first used the 40 largest countries and then extended the analysis to 50 countries and 3 regions. From t