Nursing Expertise Self-Report Scale and Reflection

After completing the Nursing Expertise Self-Report, I felt as a nursing profession I was analytical toward each questions. I noticed that most of my answers were drawn from my clinical experience working as an emergency nurse.I find that I looked at the situation as whole, combining all aspect of nursing from objectives and subjective data while still adhering to all policy and procedure. I also noticed for any aspect of clinical situation that my patients may represent, I strong disagree that emotional attachment would get in the way of good nursing care. In fact, I believed that emotional attachment are a characteristic a caring and compassionate nurse. This kind of characteristic may allow the nurse to be more accurate with her findings because she knows closely of what is consider normal to her patient.She may be the first to notice a change in her patient’s condition. I thought this exercise was very informative and knowledgeable because it allowed to see how I am grown a s a nursing professional. It is a great feeling to see that my nursing practice and decision making comes naturally by understanding that all pieces of information related to the patient is equally important one another. I also find that communication is essential to all aspect nursing care because it allow the patient to feel connected to the staff as well as understand his/her plan of care. As nursing professional we are always using critical thinking to anticipate the next possible event that could occur.Although we may not realize it, we tend to forget to communicate with the patient and family as often as we should. This exercise help me realize that I need to communicate with my patient more often to help them understand their care plan and the care providing to them. I also noticed in this self-report scale and reflection that I always follow the standard patient care procedures no matter what situation may present because the standard patient care procedures were written to allow the best possible outcome for the patient.

Concept Analysis: Mentoring Nurse Managers

Mentoring is a multidimensional relationship that energizes personal and professional growth (Wagner and Seymour, 2007). The purpose of this paper is to explore the concept of mentoring and the key role it plays in the development of nurse managers. Introduction Over the past 20 years the concept of mentoring has grown more popular in our workplaces. Many public service organizations, as well as, corporations have developed formal mentoring programs for both management and staff for the purpose of improving overall operations, productivity and overall commitment to the organizations goals. Mentoring is now being recognized in nursing and other healthcare fields. This concept analysis will attempt to clearly define the concept mentoring while differentiating it from precepting and clinical supervision. Finally, this article will discuss the importance of a mentoring program designed for developing managers. Definition While searching the literature, many articles regarding mentoring can be found in business and management journals but few are found in nursing and medical journals. In the nursing and medical journals the concept of mentoring appears murky. In some cases the terms mentoring, precepting and clinical supervision are used interchangeably. This leads to confusion and inaccuracy. The word mentor dates back to Greek Mythology. Mentor was a friend of Odysseus entrusted with the education of Odysseus’ son Telemachus. The Webster dictionary defines mentor as a trusted and wise counselor or guide, a tutor or coach (Give, 1966). Other definitions include, â€Å"a learning relationship†, â€Å"a critical companionship† and a process in which two or more people create a connection in a safe environment that allows healing truth and wisdom to be discovered (Wagner and Seymour, 2007). For the purposes of this paper we will use the following definition: Mentoring occurs when a senior person in terms of experience not necessarily age provides information, advice and emotional support for the mentee or protà ©gà © in a relationship lasting over an extended period of time and marked by emotional commitment by both parties. If the opportunity presents itself the mentor uses both formal and informal forms of influence to further the career path of the protà ©gà ©. (Bowen, 1985) The mentoring process consists of four steps: initiation, cultivation, separation and redefinition (Kram, 1983). The first stage involves the mentor and the mentee becoming acquainted and setting goals. During the cultivation stage, information is shared, problem solving, decisions and exploration of alternatives occur. During the separation stage, the mentee is empowered to move towards their goal and enhance their career path. In the final stage of redefinition, the mentor/mentee relationship evolves to a mutual friendship or the relationship is terminated. (Wagner and Seymour, 2007) As stated earlier mentoring should not be confused with the terms preceptor and clinical supervision. Clinical supervision is defined as the process whereby a practitioner reviews with another person his ongoing clinical work and relevant aspects of his own reactions to that work. It is also defines as a practice focused professional relationship involving a practitioner reflecting on practice while guided by a supervisor. (Lyth, 2000) Clinical supervision focuses on an individual situation. Once the goal is reached the process is complete. Precepting is defined as teaching job responsibilities and related tasks (Grossman, 2009). The precepting relationship is similar to that of a teacher and student. Once the task is learned sufficiently, the relationship ends. The precepting relationship is time limited in that the task must be learned within a certain timeframe. Attributes of Mentoring Walker and Avant define this step of concept analysis as showing the cluster of attributes most frequently associated with the concept (Walker and Avant, 2005). Some of the common attributes involved in mentoring are caring, self reflection, confidence and knowledge. In the literature search caring is addressed in every mentoring article I read. Every successful mentor/mentee relationship has a caring base. Consider Watson’s Theory of Human Caring, in the caring moment the caregiver and the cared – for share on a personal level and create a mutual opportunity for learning from each other (Watson, 1999). This statement mirrors the definition of mentoring. Self reflection is the process in which someone stops to re evaluate a situation or action after the occurrence of an event. This is done for the purposes of learning, self growth and self improvement. A good mentor realizes that during the process they too will learn a great deal. Confidence is believing in yourself and your abilities even in the face of adversity. A good mentor does not fear teaching or sharing information. Succession planning is not a threat, but rather, the opportunity to continue their work and legacy in the organization after retirement (Tagnes, Dumont, Rawlinson and Byrd, 2009) Finally, the mentor must possess mastery of knowledge in their area of expertise. If the mentor has no knowledge or information to share, the process cannot start. Antecedents Antecedents are those events or incidents that must occur prior to the occurrence of the concept (Walker and Avant, 2005). Two crucial antecedents to mentoring are the mentor and the mentee or protà ©gà ©. Without either party, the concept will not exist. The other critical antecedent is the mentor must possess knowledge and skills to be shared. Effective communication skills and interpersonal skills are also necessary. If adequate communication cannot occur, the mentoring relationship cannot develop. The mentor and mentee must also be committed to devoting time to the process. If there is no available time, the mentoring process cannot begin. Consequences Consequences are those events that result from the occurrence of the concept (Walker and Avant, 2005). Successful mentoring programs benefit an organization by: increasing retention, reducing turnover costs, improving productivity and enhancing professional development. Creating a mentoring culture continuously promotes individual and employee growth and development (Foster, 2008). Model Case Example Sally is a new nurse manager. During her orientation process, Paulette is her assigned preceptor. Paulette has been with the organization many years and has over 15 year’s management experience. She voluntarily offers her services as a mentor to many new managers. After meeting and discussing goals, they decide Sally needs assistance understanding the various roles of people in the organization and how their roles interact with one another. Paulette takes Sally with her to meet the various employees. She schedules luncheons and meetings with various departments so Sally can better understand their roles. She also brings Sally to the administrative meetings as well as the administrative picnic to learn how decisions are made. Sally is encouraged to voice ideas and concerns in these various sessions. Her input is well received. After approximately 6 months Sally now has a sense of confidence and feels comfortable handling many of the day to day situations presented to her. Although the formal mentoring program is complete, Sally still meets with Paulette every few weeks to discuss life and feels comfortable calling her for advice. Paulette also calls Sally from time to time for her opinion regarding situations. This example sites all of the necessary qualities for a positive mentor/mentee relationship. Illegitimate Case Model As Kim started her role as a manager, the administrator assigned her worthwhile and appropriate assignments and tasks to perform. She had the opportunity to attend a multitude of meeting and had some contact with the major staff. However, she was never invited to listen to informal conference calls or side meetings where all of the major decisions were made. She was not involved in the development of changes. She was however, told what need to be done by her administrator. She was not informed of any history behind decision making strategies. The administrator in this situation served as a preceptor not a mentor. She only took the time to teach tasks and failed to elicit input or encourage professional growth. Conclusion Mentoring is a multidimensional process that can be learned over time. It requires reflection, knowledge of self and profession, knowledge of mentoring process and skills, communication and social skills, practice and support (Vance, 2002). Qualities of a good mentor include: commitment, honesty, compassion, personal/professional ethics, expertise, energy, creativity, effective interpersonal and communication skills (Kappel, 2008). A good mentor is passionate about her work and is committed to helping the mentee successfully meet their goals. Communication between the mentor and mentee is open and honest in a positive caring environment for success to occur. A good mentor creates opportunities and opens doors. Mentors know your strengths and abilities. They do not set you up for failure. Mentors set an example through both their words and actions. Mentors want you to succeed and help you learn from your mistakes. Mentors want you to become independent. Mentoring nurse managers is crucial to the success and survival of nurses. The nursing profession is continually working to recruit more people into the field. Nurse retention can improve under the supervision of visionary nurse leaders because the environment created by their leadership is directly related to the success in retaining nurses (Colonghi, 2009). Nurse Managers need seasoned mentors to guide and nurture them to their full potential which promotes a supportive environment and give them the endurance to survive in difficult times. The mood, attitudes and examples set by the nurse manager set the tone and attitudes of the staff.

USA responsibility for fostering the growth and development of the EEC Article

USA responsibility for fostering the growth and development of the EEC - Article Example In addition, they believed that an integrated Europe could play a greater political role in the world. The economic gains to be derived from European integration were recognized long before the postwar era, but post-World War II developments made them greater and more visible. The benefits come from expanding the size of the market open to producers. They are thus able to obtain the economies of scale resulting from mass production and specialization, and the economy as a whole can gain from the effects of greater competition. The advantages of integration assumed greater importance in the 1950's because technological developments that occurred during and after the war increased the size of the market necessary to support efficient industry. Competition from large U.S. business firms seemed insurmountable to European firms faced with small, fragmented markets and equipped with obsolete machinery. Larger markets and protection from the competition of U.S. products were thought necessary to sustain rapid European growth. Both could be obtained through economic integration. The political gains from integration seemed at the time to be even more important than the economic ones. The destructive war in Europe was not followed by peace but by cold war. Under Joseph Stalin, the Soviet Union threatened the very existence of European governments. Germany was divided and faced a powerful Russian army on its frontier. Italy and France both experienced great uncertainties from having large Communist minorities within their borders. In this situation, only the military power of the United States maintained security. But the Europeans felt that they had to make an important contribution to their own defense, both to avoid being totally dependent on the United States, and to prepare for the day when U.S military forces would be removed from European soil. Integration through supranational institutions was thought to be both a means of ensuring efficient expenditure of the resources Europeans felt they could devote to security, and a way of downgrading independent m ilitary establishments. In Germany, particularly, integration was viewed as a means of providing sufficient strength in the West to convince the Soviet Union that nothing could be gained from a continued division of Germany, in the hope that reunification would eventually be permitted. Conflicts over the goals of European unity and over the degree of supranationality of its institutions have marked the European movement during the postwar period. Indeed, the most far-reaching attempts to institutionalize unity through the European Defense Community (EDC) and the companion European Political Community (EPC) foundered on issues directly related to these conflicts. In order to circumvent this problem, the promoters of the "European idea" decided to concentrate their efforts on economic integration. European governments ( France in particular) could enter into agreements in the economic sphere, as demonstrated by the formation and continued existence of the European Coal and Steel Community (ECSC), but were not prepared to accept a direct attack on national sovereignty, as shown by the defeat of the EDC proposal. Thus, the Rome Treaty establishing the EEC is devoid of provisions for political integration. (Nugent, 2006) However, political motives were paramount, and th e ultimate objective of the

Business 101 - Assignment Questions Research Paper

Business 101 - Assignment Questions - Research Paper Example In the capitalism context, making profits is the key motive of operation. Under capitalism, resources are privately owned, and so are the implications of the underlying activities (Rae & Hill, 2010). To the businesses, these rights and freedoms come at price. Capitalism makes business owners accountable to the society and to the market economy in which they conduct their business. Pollution, taxation, and social responsibility are other key aspects that make business owners hate capitalism. Most importantly, capitalism encompasses business competition, a critical factor that determines the success or failure of a business. Demand line shows the quantity of a product that would be bought at a given price level. In this respect, changes in market demand will affect quantity of a product demanded in that market. Desirable products correspond to high quantities of demand, and vice versa (McEachern, 2012). on the same note, changes in price affect the quantity demanded of a product. The same principle applies as far as paper and related products are concerned. A demand line shift to the left for paper follows the above-discussed principle. This move represents a scenario where paper would become a less desirable product. The less desirable a product becomes, the lower the quantity demanded and subsequently bought of that product. The demand line, therefore, would shift to the left to represent a decline in the quantity demanded of paper at a given price level. A left shift in demand line, therefore, is negative. It is attributed to reduced paper demand and a subsequent decline in the price level. Business entities are required to comply with relevant rules, regulations, or laws. In particular, taxation is a fundamental practice in the economic setting. Federal taxes apply to incorporated business entities, which are treated as separate taxable business entities. In other words,

International organisations. United Nations in Human Rights, ICJ & ICC Essay

International organisations. United Nations in Human Rights, ICJ & ICC - Essay Example International Court of Justice, on the other hand, is under affiliation with the United Nations. It settles disputes, which are put forward by individual states. In addition, it gives legal advice to states (Smith, pp. 55-60, 2007). A legal procedure has to be followed for international court of justice once a case is filed in the court. Hence, it is obvious that International Criminal Court tries individuals whereas International Court of Justice deals with the issues of a state and hence deals with larger bodies. These are mostly states that are members of the UN. In addition, since advisory services on legal matters are also provided in International Court of Justice, the cases dealt here have to undergo an entire formal procedure. There has been debate about the empowerment of these institutions, and non-governmental bodies have been emphasizing the empowerment of ICC as well. They emphasize on handling the cases regarding the exercise of power to International Criminal Court (Smith, pp. 55-60, 2007). On the other hand, others believe that ICJ should be given the matters to decide. Hence, it remains matter of debate but a trend that is established that individuals and non-governmental bodies preferring ICC to IJC. ... The mandate of UN was to respect human rights and make justice available to everyone, regardless of their creed, color, or race. However, it has been an argument that this may not be the case as Saudi Arabia is also a member of the UN. Since Saudi Arabia is a place where a woman is not allowed to leave the house without a man and where gays are not well represented at all, it is a contradiction to its mandate (Advancing Human Rights, 2011). International efforts to establish peace and govern human rights emerged especially after World War II when the harm extended to the human race was observed (Halderman, page 275, 1979). This was the time after which United Nations emerged as a peace making body, and its task was to make sure that wars were avoided as much as possible and matters of dispute were tried based on talks and discussions rather than wars, which cause immense loss to human life and infrastructure alike. Recently, the aims of United Nations include the security and well-be ing of people and larger bodies, including states that are its members. Its work is extended on the micro scale to humanitarian assistance, to ensure equality and well-being to humans living across the world. It also undergoes economic and social developments of states. This is done by providing infrastructure to the poorer nations that are its members. In addition, it can bring this about by abolishing some unfair practices that exists in certain areas, a very popular example of which is child labor. United Nations funds its projects through some of the member states. The function of United Nations is debatable due to differences of interests of different groups of individuals. Hence, their different actions can be debated on basis of

You can make a topic Essay Example | Topics and Well Written Essays - 500 words

You can make a topic - Essay Example Stone reason that the whole concern of equality and rights revolve around the subject of who ‘human being’ is and what nature has empowered him to do. Humans has the capacity through the experience of pain and or pleasure to substantiate the moral authority bestowed by nature on them to protect animals from pain and other sufferings while at the same time defining the interest of trees in being watered. Contention in this discussion places human beings in the centre place through which he is morally obligated to relieve animals of any form of pain and suffering. The movements that run in the interest of liberating animals and safeguarding their interests lobby on the natural responsibility endowed on humans to protect their lives or at least meeting their interests (Sagaff, 38-39). This revolves around a postulation by Leopold that human beings exist in a community of nature through which interactions are bound by morality and through which human beings are bound to hono r the natural obligation of safeguarding the interests of animals in at the least form minimizing their pain and suffering. The contradiction arises while the environmentalists and conservationists concentrated efforts in ecological issues unlike expressing their interests in humanitarian issues. Therefore, the environmentalists are seen through the eyes of allowing hunting practices as a means to balance the ecological support by nature when some species exceed the carrying capacity of the environment. This raises the concern that there exist the disparities in matters of morality in safeguarding the interest of these animals when at the same time advocating for the hunting. However, this whole discussion leave humans at the centre with his role being defined by nature and morality in respect to safeguarding the interests of animals which are notably prone to sufferings. The liberationist movements therefore champion the role of human beings to

Airline Industry Essay Example | Topics and Well Written Essays - 3250 words - 1

Airline Industry - Essay Example (Step stone case study) Basically, Lufthansa is an airline founded and based in Germany based. The airline has been unwavering to be one of the international companies that will guide the business inside and also through the 21st century (Gardner, 1996). During 1996, that the corporation was observed up-and-coming from an interlude of enormous transformation. Widespread reformation along with its privatization has at the moment geared up the corporation for a bright and promising opportunity within the exceedingly aggressive airline industry. The lines of attacks that have been implemented by the team at Lufthansa to evolve it into a cost-effective association have been triumphant. It was during the year 1994 that Lufthansa marked as being one of the most beneficial period during its entire history and establishment (Gardner; 1996). It also marked the 5 year spin from an unsuccessful state owned corporation to a commercial key international competitor, linking the years 1991 until 1996; this also revealed the competitor abilities that are present within the organization. On the other hand, the association was still inundated by declining profits at the speed of an approximate 2 percent per anum. The dare for Lufthansa is to carry on the transformation procedure in order to place the association at the right point for its longer period continued existence.(Lufthansa .pdf ) Identifying at least two Strategy options Before we outline and evaluate the strategic options for Lufthansa, we need to be aware of the elements that Lufthansa needs to work on: The need to strategically plan, by way of a more planned technique. The corporation needs to be aware of what is it that the airline actually wants to accomplish Secondly, the corporation should be able to assess how they as a corporation will manage their resources that they have to achieve their above set goals. Furthermore, as an international competitor, Lufthansa will need to define their individual function regulations as well as limitations. Now moving onto Porters generic strategies: Competitive Advantage Lower Cost DifferentiationBroad Target Narrow Target Lufthansa's comparative location inside the international airline industry establishes if the corporation along with its productivity is over or else less than the airline business average. The essential foundation of the over average success within the long run is to be able to create a maintained competitive advantage. There exist two essential forms of competitive advantage that a corporation can have power over: the low expenditure otherwise differentiation. The two fundamental sorts of competitive advantage united with the possibility of actions for which Lufthansa seeks out to accomplish them, show the way to the three generic strategies for accomplishing the more than average performance within the international airline industry: the elements of cost leadership, the differentiation, in addition to the focus. The two suggested strategies that Lufthansa should opt for are the Cost as well as the differentiatio

Supply and Demand of Online Music Streaming Essay

Supply and Demand of Online Music Streaming - Essay Example Now, people can access their favorite music through internet by paying no or comparatively low prices to the suppliers. (Amberg, and Schrà ¶der. 2007). The online music industry is experiencing another revolution phase due to the development of technology and invention of Smartphones with a capacity to run online streaming any where through 4G connection. Initially, online paid music downloading facility was provided by the Apple’s iTunes in 2003, but it was a cumbersome task to download the music and then run it, therefore the online music industry players had started to develop such applications and platforms, where people can directly stream their favorite music without keeping them in their PCs or Mobile phones storage. For this purpose, online radio platforms, i.e. Pandora and Spotify have been developed to provide an online streaming facility to the music lovers over their computers and Smartphones. Streaming services are providing almost all sorts of music to their customers and people can access more than million of songs through a single click. Online radios, like Pandora and iTunes Radio, have chosen what the custo mers want to hear and these firms generate their revenues through advertisements. Whereas, other firms like Deezer and Spotify, offer a collection of 20 to 30 million songs on annual or monthly subscription basis and charge premium prices to their customers. Due to these changes the sales of record labels have decreased by 4% as compared to the last year, where on the other hand online streaming firms like Spotify has earned more than $1 billion in revenues. (Bhattacharjee, Gopal, Lertwachara, and Marsden. 2007). However, the overall online streaming industry was accounted for 21% of the total music industry revenues in 2013, which showed a very rapid growth in last 5 years. ( Hodgkins, 2014) Due to the high trend of Smartphones and development in the mobile phone services sector, i.e. the

Collaspe of the Soviet Union Essay Example | Topics and Well Written Essays - 500 words

Collaspe of the Soviet Union - Essay Example In understanding how the collapse affected the west it is important to understand what the collapse entailed. Until 1991 there had been two major superpowers battling for supremacy, this occurred in many areas; space travel, economics and the aggregation of various cultures and countries. This was accomplished through direct interference and outside pressure using various propaganda approaches as well as financial and physical methods. The West up to this point had been, at least in the West, the ideal of civilization, with a solid mixture of physical liberty and fiscal freedom and ability. With the vacuum that occurred as a result of the collapse of the U.S.S.R. There was now a direct competition between â€Å"western† influences to gather more abilities and support. The West had as a result gained the upper hand however, as a result of the militarization that occurred during the â€Å"cold war† the United States now has a large military force that is has no given obje ctive and needed to be put to use. As a result of the â€Å"cold war† defense spending in the United States had doubled in the 1980’s and the size and ability of the United States military had expanded to fill the roles needed as a front line and support in this â€Å"cold war.†

Gender Representation - Boardwalk Empire Essay Example for Free

Gender Representation Boardwalk Empire Essay As a hybrid genre, the representations in Boardwalk Empire are complex, contradictory, unconventional, conventional and stereotypical, whilst challenge stereotypes. Set in the 1920’s during prohibition, Nucky is a corrupt Republican politician and gangster, who has risen to his position through bribery, corruption, and murder. The series begins as prohibition begins, with Nucky toasting the government who ban alcohol; â€Å"†¦to those beautiful ignorant bastards in Washington†. As a gangster, Nucky knows he can make millions by supplying illegal alcohol to the public and is portrayed as a businessman, making money for all the ‘respectable’ local dignitaries that sit around his table; the chief of police (his brother Ely), the mayor, the head of the port authority, local Politicians, etc. He sees an opportunity through the prohibition to increase his fortune. There is a lot of juxtapositioning in the first episode to show us the various sides of Nucky, as a violent alcohol heist is followed by Nucky addressing a Ladies’ Temperance Society. Nucky weaves a myth of his own childhood of poverty, catching rats for his family to eat, to the gasps of the audience. Embodying the American Dream, Nucky has ‘risen’ from very humble beginnings to be top man in the state, he is merely seeking the ‘women’s vote’ for his Political re-election and often shows their ignorance of world politics proves them an easy mark for manipulation to gain full power over the Atlantic City. Nucky is a complex protagonist and anti-hero who is both despicable and admirable. He is obviously very clever, charming, funny, calculating, ruthless, and a skilful businessman and gangster. He juggles a legal political life with his illegal prohibition life, dealing with a constant flurry of unexpected problems as they arise. He manipulates people in ways that should make audiences hate him but Steve Buscemi (and the writers) manages to portray him as a complex character that seeks more than just money. The low camera angles throughout help suggesting Nucky is a very powerful figure in the drama. The power wield of woman in Boardwalk Empire is largely associated with sex, and furthermore this power of woman is represented through the male characters using it against eachother. For example Gillian Darmody, mother of gangster: Jimmy Darmody and a topless dancer in the city, plays a pivotal role when she sleeps with a rival gangster: Luciano in order to detain him until he can be collected and dealt with. Her sexual power is turned to the gangsters own advantage. Lucy Daziger is another key representation of sexual power and woman in Boardwalk Empire. She is the beautiful mol and mistress of Nucky who is often a negative representation of woman – dismissed constantly in favour of Nucky’s political and illegal life. She is objectified by him and others and is kept at his beck and call. During an evening at dinner with others, Lucy insists she has a brain but is quietened by Nucky, and we see Lucy has no place for opinion at the dinner with the Commodore in terms of politics. When Nucky rejects Lucy, he favours Margaret, because she is intelligent and sees her more as an equal for example at the same dinner Margaret expresses deep knowledge and understanding of politics. Lucy is extremely jealous of Margaret as Nucky clearly shows more affection for her, which is unconventional as Lucy is the beautiful mistress, often seeming powerful, Margaret is the opposite.. Margaret is the other key representation in the drama as she challenges the notion of ‘the little woman’ throughout the series. An Irish immigrant, clever, brave, and moral (but racked by guilt), her motives are often those of a protective Mother. Initially established as naive and unsophisticated, particularly by her dowdy dress codes i. colour codes are very dull: browns, greens, her deferential body-language, and her thick Irish accent, she is represented as a weak, ordinary and poor woman. For example her dress codes of poor clothing often lacking in quality, and colour. Margaret grows in confidence throughout the seasons, as her and Nucky begin a relationship. An Irish immigrant she is wise beyond her years, Margaret quickly becomes versed in the dealings of her â€Å"husba nd† and becomes a supportive and protective ‘wife’ for his chaotic life. In her previous marriage Margaret was represented in a weak and negative way enduring endless beatings from her husband Hans. An incident of abuse had caused Margaret to miscarry her 4th child, and so Nucky ordered to have Hans murdered. Margaret knows of this but chooses to remain silent for the benefit of herself and her kids, later racked with Catholic guilt over the murder, their life, and their source of income. Nucky proceeds to live with her and her children, becoming a sensitive father figure to the kids, and a loving ‘husband’ to her.

Cross Business Synergies: The Nestle Company

Cross Business Synergies: The Nestle Company Introduction Identifying the cross-business synergies within the organization throughout its history According to the case study, Nestle replicated its milk district model that was initially introduced in Switzerland to ensure sufficient milk supplies in 1870s and modified it by adding value to it and facilitating the availability of the product across the continents, example, Latin America, Asia, Caribbean, African and Inner Mongolia. This shows that the company recognized that choices varies across continents and by adding value to the original product (milk) to make it easy to use and available in other continents represents a synergy which was created and captured. Another important cross-business synergy in the history of the company is the Research and Development, RD. Nestle understood the limitations and challenges involved in starting a new company that will stand alone and compete favourable with competitors in a new market and therefore, utilized the combined strength of its businesses to invent new products, Nescafe, (a soluble instant coffee) by the help of its RD team. Nescafe remain one of the largest brands in the world and have changed the way we drink coffee across the world today by making coffee drinking fun, stylish, ready to use, high class and tastier. Also important is the production of another brand Nestea (an instant tea), and the chocolate powder Nesquik by the same drying process used in making Nescafe. Furthermore, from the case study, Nestle reinvigorated Nesquik originally sold in the form of a powder used in milk into syrup form and into ready to drink varieties, this is also a very important cross business synergy for Nestle, which provided an easy access to coffee drinking in restaurants, hotels, cafe, and made the products affordable, available, and to suit individual taste and choice. Another cross business synergy was in leveraging marketing approach which helped the company to build expertise in various business units and invention of new products through its Research laboratories to launch a platform for growth which eventually increased sales and generated increase market revenue. An important cross-business synergies within the organization is GLOBE (Global Business Excellence), this is a comprehensive information system which used by Nestle to secure and bring together the companys businesses together under a common and unique technology infrastructure. Globe was used by the company to capture data and to standardized data which is based on the same definitions and units. This enables Nestle to have a unified system and measurement across its business units anywhere in the world, manage information, and create knowledge that could be transferred and shared across its business units, and provided a better customer management system, thereby building customer confidence and promoting the quality of their products across the continents. Furthermore, GLOBE provided synchronization of data between manufacturers and retailers, which resulted in an improved order fulfillment. The system also enabled retailers to add new products to their store stocks simply by clicking the mouse of their computer. Another cross business synergy is the invention of new nutrition, health and wellness vision by basic scientific research and state of the art tools such as nutrigenormics. This allowed Nestle to improve consumer healthcare, fitness and weight management, by making their products healthier and reducing fatty acids. Corporate Growth Direction of the Company throughout its history Figure 1 Corporate Growth Direction From the case study, one of Nestle corporate growth came in the direction of Horizontal integration. This represents a horizontal integration because the company expanded forward within the food business by merging with a known food processing industry Anglo-Swiss Condensed Milk also a food business. The merger provided the company with more resources and capital to expand their products and later added Chocolate to their brand in 1905. (See figure 1.) The growth continued in the horizontal integration trend and expanded to other countries example, Britain, U.S., Spain, and Germany, where they operated their processing plant. The growth within the industry continued horizontally and allowed the company to expand into Brazil, Australia, and established their presence in Singapore and Hong Kong. The company merged with Maggi, Europe large producer of food enhancer and prepared food such as soup, which indicates that the company continued to expand and grow within its food industry. Nestle continued the chain of growth towards the horizontal integration direction and acquired several businesses example, canned and frozen food, bottled water and pet foods. Nestle diversified for the first time outside the food industry, and in 1974, the company became a major shareholder in LOreal, one of the worlds largest producers of cosmetics, with a 25 percent interest in the French company. Nestle undertook a second step outside food industry by acquiring Alcon Laboratories, a U.S. company which specialized in eye care products in 1977. This growth direction is called Horizontal Diversification, since it was the first time the company moved outside of its business industry. The company continued its growth in the direction of horizontal integration under new management (Maucher era) and In 1985, acquired the American food giant Carnation for $3 billion, which was regarded as one of the largest in the history of food industry during the time. From the case study, Nestle moved away from the Agricultural and processing roots and sold their Cocoa and processing plants ending their growth towards the Backward Vertical Integration direction and involvement with their supplier business. This pointed out that Nestle was moving in the Horizontal direction and has kept their competitive advantages gained over the years by continuing in the same horizontal growth direction i.e. Horizontal diversification. and Horizontal Integration. From the analysis, the writer believes that Nestle may no longer be interested in the Vertical growth direction, this may be evidence by the statement from its new CEO Brabeck who commented that the company want to reduce cost and devote more attention to other businesses that adds value There were also major acquisitions during Brabeck tenure which solidified the company position in key areas such as bottled water, coffee, ice cream, and infant formula, and also the company decision to dissociate from the Agricultural and processing business Thereafter, Ralston Purina was acquired in 2001; the pet food business has become a recognized name around the world. The company diversified horizontally again during Brabeck tenure beyond its technology and traditional line of products and processing food towards a wider vision of nutrition, health and wellness. To continue its platform for growth, the company made three important acquisitions: by acquiring Jenny Craig, a U.S chain of weight loss centre in 2006, providing Nestle a platform of moving into weight management. Novartis Medical Nutrition in 2007, which helped Nestle to strengthen their position in the area of healthcare nutrition, and the Novartiss Gerber baby foods business in 2007, thereby extending Nestlà ©s leadership in all the areas of infant nutrition. This showed that the company became interested in the healthcare and fitness business. The corporate Management Mechanisms used by Nestle to leverage its synergies The three management mechanisms used by managers to leverage synergies are: Centralization, Coordination and Standardization. These will be applied to the case study in order to discuss the corporate management mechanisms used by Nestle to leverage its synergies already identified in this assignment. One of the synergies identified earlier in this assignment was the replication of Nestle milk district model in Switzerland by modifying the product. This was possible from the writers point of view because the company retained the same standardization process and procedure which has already proved successful in Switzerland. The company simply repeated the process and then added value to the product which eventually resulted in an improved quality for consumer satisfaction and then introduced the product to other countries, example, Britain, Germany, Spain, Asia and Australia, Africa etc. Another corporate management mechanisms used by Nestle in leveraging its Research and Development are Coordination and Standardization. From the writers point of view, the establishment of the research laboratories requires the coordination of Nestlà ©s resources, activities, product offering and integration of its business units together to build world class research laboratories, and Standardization integration resulted because the company used the same process to replicate, modify and re-invent new products. Furthermore, other identified synergies were the reinvigoration of Nesquik originally sold in the powder form into syrup form. The management mechanism applied in this process is standardization mechanism. According to the passage, Nestle used the same drying process in making Nescafe and re-invented it to produce Nestea an instant tea and Nesquik a syrup form. Also of interest is the leverage of the GLOBE system using a standardized system, which synchronized data, improved information management and created knowledge that could be transferred across Nestlà ©s business unit and allowed customers to add new products to their inventories by a click of mouse. Again, the companys leverage of market approach which created a platform for growth and increase sales was based on the standardized integration mechanism system from the writers point of view. This is because Nestle continued in the same level of progress, growth direction and transferred the same management mechanism already tested and applied in some countries into other continents, which led to a rapid growth in sales and market revenue. The 60/40 benchmark standard used by the company to improve their nutrition, health and wellness and reduced fatty acids was also based on the standardized integration mechanism. According to the CFO, the process was based on taking out salts, fatty acids and sugar and putting in omega 3, whole grains and calcium to give it a healthier profile. The Future Scenario for Nestlà ©s corporate level strategy, based on the integrated organization and portfolio organization perspective One of the future scenarios for Nestle corporate level strategy is: how the company can remain relevant and dynamic and at the same time provide essential industry leadership in areas such as sustainable sourcing while keeping products affordable Firstly, based on the integration organization approach, the company should remain customer driven, always adding value to their products and improving the quality of their products by emphasizing their core competencies. Nestle should regard competencies as the core of coordination and to place their synergies at the heart of their company. They should continue to innovate and re-invent through their various RD centres, and integrate their multi business units. The company should promote synergies more than responsiveness; they should make acquisition infrequent and focus more on internal growth as stated by Bulcke the CEO. Building their business core competence should remain their strategic plan, while remaining tactical with their suppliers and sourcing of raw material. This is realizable by continuing their strategy of buying their agricultural products directing from farmers and encouraging continuity of their supplier business. These will ensure that prices are kept low and affordable while the premium quality is not affected. Besides, Integrated approach encourages looking after the brands to enable it remain relevant to customers in order to generate more sales. Consequently, the writer thinks that achieving the future ambition will be difficult using the portfolio approach. According to the portfolio approach, responsiveness should be strongly emphasized over synergies. This is risky because it may result in loss of synergies and brands. Nestle has several billionaire brands already established across the world. It will be unreasonable to risk losing any of them. Besides, portfolio approach does not encourage internal growth but is well suited to diversification through acquisition, which is contrary to the CEO vision for the future growth direction of the company from the case study. Portfolio perspective only leverage financial resources and does not recognize any synergies which are not financial related. The second scenario is to understand how Bulcke intend to balance local autonomy with global coordination. Based on the integrated organization approach, the company should balance local autonomy with global coordination by giving country managers reasonable degree of autonomy in matters dealing with the customers, they should integrate resources, activities and position along multi business synergies. Such coordination of work across multi business unit boundaries will result in the ability to operate in such a way that seems like the various part were actually in one units. The company should place the corporate centre at the forefront of competitive strategy. They should maintain the standardization activities, example GLOBE which synchronized data and information system management across the businesses. Based on the portfolio approach, the efficiency of the cash flow and balancing the business risk are regarded as more important. Portfolio approach supports, activities and produc ts offering to be split along business unit lines, hence global coordination may be difficult to realize. From the case study, Nestle future plan shows that the company will move towards an integrated organization approach. According to Bulcke, Nestle future growth will come from internal growth. The company is re-focusing its corporate strategy from the past. Nestle intend to build on their core competences and strength which according to their CEO is their products, RD, global presence, people, brand portfolio and Nestle culture. From the writers point of view, integrated approach will reinforce the companys product profile in the market and keep them very competitive by being focused, and put in more emphasis on developing and building their synergies rather than defending business unit responsiveness. The company has gained enormous synergies by sharing advances in their basic and applied sciences and research, which also helped to rapidly increase developments. Following the integration approach will ensure that Nestle does not lose their synergies or its billionaire brands through lack of invention and innovation. Nestle RD was identified as a fantastic platform for future growth, therefore, the management need to continue to leverage it better by building on the core competencies developed by the team of scientists and researchers, and integrating the multi-business units, activities, resources, and looking after their brands by supporting RD and invention programs. Nonetheless, the writer believes that the company may not be able to realize their internal growth ambition by adopting the portfolio organization approach. This is because Nestle culture over the years has been anticipation and being proactive rather than reactive according to the CEO, which showed that the company favours synergies rather than responsiveness. The company intends to focus more on reinforcing their brand, and capitalizing on their core competence for growth which does not agree with the portfolio approach. From the grow direction trend shown in figure 1. It appears that the company are not seeking to enter into any buyers or supplier business or pursuing new business opportunities towards the vertical direction but rather focusing on reinforcing their existing brand and building on their area of expertise. Conclusion This assignment has answered various questions based on the case study provided. The writer has identified the synergies which has enabled Nestle to expand its businesses globally. The growth direction of the company was also outlined and discussed with various analyses given. Furthermore, the writer highlighted the management mechanisms which relate to corporate level strategy and related it to the case study. Finally, the future scenarios of the company was outlined and discussed. Based on the discussions on integration and portfolio organization approach, the writer believes that the company will be better suited to realize its future vision and programs by adopting the integrated organization approach. This assignment presented an interesting discussions and an insight into the history and activities of a giant food industry Nestle. References Martin, and Eisenhardt, 2001,: 3. Cross-business synergy: Recombination, modularity and the multibusiness team. Bob De Wit and Ron M eyer. Strategy Process, Content, Context, an international perspectives fourth editiomn.

Advertisement Analysis :: Marketing Advertising Business

Advertisement Analysis The United States has some of the most intelligent citizens and some of the most advanced technologies and medicine, yet our illiteracy rate has still not diminished. According to a recent government report form The National Institute for Literacy, â€Å"There are many adults with low literacy skills (approximately 44 million) who lack the foundation they need to find and keep decent jobs support their children’s education and participate actively in civic life†. This advertisement was done to inspire people, and perhaps specifically minorities, to read, by using a celebrity influence. This work shows that reading provides new ideas and a greater depth of knowledge, by utilizing deep space and contrast. The artist conveys his or her message by creating a deep and high space. One views this photograph from a very low vantage point, so we are looking up at essentially all of the objects in this work. The lines on the right wall are vertical,and point up to the bright light above. The line from that point travels back due to the other six light in the hallway. The lights hover in space like ideas over our heads. The fashion, in which they take your eye deep into the photograph, is like the path that a story leads us down, or the path of learning that our brain follows. This representation of deep spaceis symbolic of the vastness of information there is to be gained by reading. The artist uses high contrast to emphasize lightness and darkness. The fact that there are definite and distinct light and dark areas attract one to look at it. The highest contrast of value is the lightthat is furthest away. This extremity of white against black is the focal point of the piece, and aids in creating the depth. The contrast between light and dark, are symbolic of the contrast of ignorance and enlightenment. Another way the artist captures the idea of ignorance versus enlightenment is by having Whoopi Goldberg reading in a hallway. One does not generally associate hallways with open space, but because there are a series of doorways that run on the left side of the hall, it is as if it is saying there are multiple regions of information to discover. It represents one thought leading to another. Doorways in the hall eliminate the tension in the room and really help to open it up.

Literary Criticism of Emily Brontes Wuthering Heights :: Wuthering Heights Essays

Literary Criticism of Wuthering Heights Wuthering Heights is not just a love story, it is a window into the human soul, where one sees the loss, suffering, self discovery, and triumph of the characters in this novel. Both the Image of the Book by Robert McKibben, and Control of Sympathy in Wuthering Heights by John Hagan, strive to prove that neither Catherine nor Heathcliff are to blame for their wrong doings. Catherine and Heathcliff’s passionate nature, intolerable frustration, and overwhelming loss have ruined them, and thus stripped them of their humanities. McKibben and Hagan take different approaches to Wuthering Heights, but both approaches work together to form one unified concept. McKibben speaks of Wuthering Heights as a whole, while Hagan concentrates on only sympathies role in the novel. McKibben and Hagan both touch on the topic of Catherine and Heathcliff’s passionate nature. To this, McKibben recalls the scene in the book when Catherine is "in the throes of her self-induced illness" (p38). When asking for her husband, she is told by Nelly Dean that Edgar is "among his books," and she cries, "What in the name of all that feels has he to do with books when I am dying." McKibben shows that while Catherine is making a scene and crying, Edgar is in the library handling Catherine’s death in the only way he knows how, in a mild mannered approach. He lacks the passionate ways in which Catherine and Heathcliff handle ordeals. During this scene Catherine’s mind strays back to childhood and she comes to realize that "the Linton’s are alien to her and exemplify a completely foreign mode of perception" (p38). Catherine discovers that she would never belong in Edgar’s society. On her journey of self-discovery, she realized that she attempted the impossible, which was to live in a world in which she did not belong. This, in the end, lead to her death. Unlike her mother, when Cathy enters The Heights, "those images of unreal security found in her books and Thrushhold Grange are confiscated, thus leading her to scream, "I feel like death!" With the help of Hareton, Cathy learns not to place her love within a self created environment, but in a real life where she will be truly happy. The character’s then reappear as reconciled, and stability and peace once more return to The Heights. Hagan, when commenting on Catherine’s passionate nature, recalls the same scene when Catherine is near death.

Freud And Marx :: Sigmund Freud Karl Marx compare Essays

Freud and Marx   Ã‚  Ã‚  Ã‚  Ã‚  Freud and Marx it can be argued were both, as individuals, dissatisfied with their societies. Marx more plainly than Freud, but Freud can also be seen as discontent in certain aspects such as his cynical view of human nature. Each were great thinkers and philosophers, but both seemed unhappy. Perhaps the social ills and trouble each perceived in the world about them were only the reflections of what each of the thinkers held within themselves. Each person observes the same world, but each of us interprets that information in a different way. They both saw the world as being injust or base. Each understood the disfunctions in society as being caused by some aspect of human greed or other similar instinct. They did however, disagree on what the vehicle for these instincts' corrupting influences are. Freud claimed that tension caused by the stuggle to repress anti-social instincts eventually was released and caused the social evils he observed. Marx also saw instincts at work but not the tensions and Id that Freud saw, Marx simply credited man's greed and the subsequent oppression of other men as the root to all that was wrong with civilization. It is interesting to note that both Freud and Marx saw conflict but each traced it back to sources each was respectively educated in.   Ã‚  Ã‚  Ã‚  Ã‚  Freud was a Psychoanalyst and his understanding of the mind was very conflict oriented. He saw man as a kind of glorified animal who had the same desires and needs as any other animal. The only true difference between the human-animal and other animals was that the human-animal possessed an intellect. Freud divided man's psyche into three parts, the Id, Ego, and SuperEgo. What differed the human-animal from any other animal was the SuperEgo, which arose from man's intellect. The Super-Ego as Freud theorised it is the values of one's parents internalised. He went further to then explain that unhappiness in life is caused by the conflict between the Id and the SuperEgo. As stated, all of Frued's philosophy was very conflict oriented so it is not difficult to understand then how Freud applied this view macrocosmically to society as a whole.   Ã‚  Ã‚  Ã‚  Ã‚  Freud addressed this in his essay, "Civilization and It's Discontents". In it, Freud claimed that civilizations are developed through the channeling of anti-social erotic and aggressive urges into constructive outlets. He went further and explained that social ills are caused by those members of society who are not satisfied with the substitutes supplied by the channelling of anti- social instincts into social creative energies. Such repression causes a certain tension which after awhile cannot be repressed and is released in socially

Commentary on John Keats’s Poems Essay

O golden-tongued Romance with serene lute! Fair plumed Syren! Queen of far away! Leave melodizing on this wintry day, Shut up thine olden pages, and be mute: Adieu! for once again the fierce dispute, Betwixt damnation and impassion’d clay Must I burn through; once more humbly assay The bitter-sweet of this Shakespearian fruit. Chief Poet! and ye clouds of Albion, Begetters of our deep eternal theme, When through the old oak forest I am gone, Let me not wander in a barren dream, But when I am consumed in the fire, Give me new Phoenix wings to fly at my desire. COMMENTARY : The poem under study was written in 1818 after the completion of John Keats’s 4,000-line poem Endymion. We are facing a traditional and fixed form of poem as â€Å"Sitting Down to Read King Lear Once Again† is an Elizabethan sonnet  composed of fourteen lines which are divided up into three quatrains, that is four-line stanzas, and a final couplet -or two lines of verse. The rhyming pattern is abba, cddc, efef, gg as, notably â€Å"Lute† (l.1) rhymes with â€Å"mute† (l.4), â€Å"far-away† (l.2) with â€Å"day† (l.3) and â€Å"dispute† (l.5) with â€Å"fruit† (l.8). Moreover, the lines are iambic pentameters since they contain five iambic feet for instance : _ / _ / _ / _ / _ / â€Å"O Gol/den-tongued /Romance, /with se/rene Lute!† Like most of Keats’s poems, this text deals with the speaker’s encounter with something which incites him to meditate and alters significantly his vision of life. It is the perusal of King Lear written by William Shakespeare in 1605 which affects him this time and this is not a first reading judging by the presence of â€Å"Once Again† in the title. Keats was a great admirer of Shakespeare. The theme of death, which is one of Keats’s main concerns, is latent in the poem. This sonnet’s thought can be divided into four parts. Firstly, chivalric romances are praised and put aside. Secondly, the effects they provoke are contrasted with those engendered by the reading of King Lear. Thirdly, the speaker begs Shakespeare and heaven , his sources of inspiration, to help him. Finally, he compares himself to the Phoenix, which has the power to be immortal. To begin with, the first quatrain opens with the interjection â€Å"O† which is by definition used to express strong feelings. Indeed, the poem is charged with lyricism, the two exclamation marks contributing to it among other things. In this way, we are conscious from the beginning that the speaker ‘s rereading of Shakespeare’s tragedy makes him profoundly react. Then, the term â€Å"Romance† refers to medieval romance, a form of narrative which developed in the 12th century and related tales of chivalry and courtly love. Its heroes were idealized and the plot often contained  miraculous or supernatural elements such as dragons or monsters fighting for the sake of the heroine. The adjective which qualifies this genre of literature, that is â€Å"Golden-tongued†, means that it is wonderfully narrated. Besides, it can be paralleled with â€Å"the realms of gold† Keats refers to in the same first line of the sonnet â€Å"Upon First Looking into Chapman’s Homer†, the phrase being there a metaphor for books he highly values. Next, the lute is a stringed instrument, whose music acts as an enchantment on readers and leads them to sweet thoughts. This first line is basically an apostrophe since the speaker directly addresses â€Å"Golden-tongued Romance† thus personifying it. The â€Å"Fair plumed Syren† is praised as well, the poet considering her a royal person -a â€Å"Queen†- who â€Å"melodiz[es]† (l.3). She is also present in the romance in question. A siren, in Greek mythology, is one of the three sea nymphs, usually represented with the head of a woman and the body of a bird. They inhabited an island surrounded by dangerous rocks and sang so enchantingly that all who heard were drawn near or shipwrecked. The tune produced by the lute can be compared to the bewitching one sang by the siren which irresistibly attracts the poet to like this kind of literature. But, the lexical field of pleasure including â€Å"serene Lute†, â€Å"Fair plumed Syren† and â€Å"melodizing† among other things is contrasted with more negative phrases such as â€Å"wintry day†, â€Å"Shut up† and â€Å"mute†. This indicates that the poet is willing to wander from the sweet thoughts these readings generate, the â€Å"Golden-tongued Romance† being a synecdote for chivalric romances in general. Moreover, the personification process is extended on line 4 since â€Å"Golden-tongued Romance† is addressed as though it was endowed with life and speech. Indeed, â€Å"thine (†¦) Pages† are the book’s. Moreover, the siren is used as a metonymy for the narrative insofar as the poet combines the two on line 4, the predicates â€Å"Shut up† and â€Å"be mute† referring to the nymph. Finally, the adjective â€Å"olden† alludes to this literature’s ancient existence. In short, this first quatrain deals with the poet’s liking for medieval romances insisting on their enchanting power. Nevertheless, the latter wishes to dismiss them from his mind. And prosopopeia is aimed at showing that he is deeply affected by his rereading of King Lear. The second stanza is going to contrast images of beauty with what Shakespeare’s tragedy displays. Next, the second quatrain begins with the poet bidding farewell to pleasant meditations. But, we should first and foremost put this sonnet back in its context. We can easily presume that it is autobiographic, thus that Keats reveals us his own worries. In 1818, he is aware that he has short time left to live due to the fatal illness he is suffering from, that is tuberculosis. Moreover, we have already realized that he is scared of death, particularly in his â€Å"When I have fears that I may cease to be†. In the second stanza, the lexical field of hell is present through â€Å"fierce†, â€Å"damnation† and â€Å"burn through†. And the predicate â€Å"burn through† must be taken both literally and figuratively. On the one hand, it hints at Keats’s future death. On the other, it indicates his agitation facing antagonistic directions as he is torn between hellish visions and sweeter meditations, designated by â€Å"damnation† versus â€Å"impassion’d clay†. So, â€Å"damnation† is a metaphor for the thoughts the reading of King Lear provokes while â€Å"impassion’d clay† refers to those generated by chivalric romances. The word â€Å"clay† probably makes reference to the Bible as the sacred book states that God made the human body with this material. So, it symbolizes fecundity and regeneration in other words life. Thus, it is tempting to infer that romances allow the poet to escape from reality whereas King Lear’s tragic fate reminds him of his bad condition. The second part of the quatrain deals with the poet’s will to concentrate on  Ã¢â‚¬Å"Shaksperean fruit† in other words on King Lear itself. While the first stanza introduced his liking for romances, this one gradually leads us to the subject of the poem – i.e. the feelings and thoughts the reading of the tragedy trigger. King Lear is quite a sad story as it deals among other things with consequences of the fatal mistake the eponymous character makes at retirement as he divides his kingdom between two of his daughters Goneril and Regan thinking that the youngest Cordelia is the one who loves him the least. Once he realizes that his trusted girls intend to drive him away, he leaves them. Cordelia, disowned, became Queen of France. She is informed of the situation and lands on her father’s old kingdom with an army to fight the other girls’. The play ends in a disaster since Goneril, ashamed because unmasked by her husband, who had not known how wicked his wife was, suicides herself after having poisoned her sister Regan, out of a spirit of jealousy. And Cordelia, defeated by her sisters, is hung in prison. Lear dies last, his dear daughter in his arms. The adjective â€Å"bitter-sweet† (l.8) hints at both the pleasure the speaker takes rereading the story and aforementioned sad thoughts. The death of the characters actually reminds him he is to die soon. To summarize, literature acts as a catalyst on Keats since it makes him meditate. And between the images of beauty romances trigger and the unhappy thoughts King Lear provokes, he finally chooses to concentrate on Shakespeare. The reasons of this choice are going to be given in the third stanza. The third quatrain begins in the same way as the second, with an exclamation. â€Å"Chief Poet!† is a characteristic attributed to Shakespeare. In fact, the speaker aims at emphasizing his admiration for the playwright. Then, Albion is the name given by elders to Great Britain because of its white cliffs -in Latin albus means white. This is also where King Lear takes place. And a theme, in a work of literature is an idea that the writer develops or  repeats. If we take into account this definition, â€Å"Chief Poet! and ye clouds of Albion, Begetters of our deep eternal theme!† may mean that Shakespeare and Great Britain are the poet’s inexhaustible inspiration. Next, the speaker identifies with Lear on line 11. When the latter realizes that what Goneril and Regan really want is to chase him away, he leaves. It is a wild and stormy night and he wanders about the fields half mad with misery. So, lines 11 and 12 allude to that very episode in the tragedy. This is an instance of intertextuality. In addition, we can perceive the presence of heaven in this stanza. First, the phrase â€Å"clouds of Albion† reminds us of that biblical place which is usually imagined as being high up in the sky. And spirits walking on clouds are often pictured. Moreover, the fact that Great Britain is named Albion because of its white cliffs conveys the idea of a bridge between earth and heaven or life and death. Next, the â€Å"old oak forest† is highly symbolical. In many traditions, the oak is a sacred tree which is vested with privileges of heaven’s supreme divinity. It is also considered as an intermediary between earth where it puts its roots and the vault of the sky that it touches with its top. That is probably due to its majestic appearance and because it attracts lightning. So, the â€Å"oak forest† can be regarded as a sacred and secluded place, in other words as a kind of sanctuary in which the poet roams waiting for his impending death. Personification is also used as the subject of the predicate â€Å"Let me not wander in a barren dream† is not only â€Å"Chief Poet† but also â€Å"clouds of Albion†. Keats’s fear to die is perceived in that line and begging the deceased playwright to save him is a way of highlighting his sacredness. Let us remind of Keats’s admiration for Shakespeare. Therefore, the Elizabethan writer and heaven’s importance are dealt with. They are the source of the speaker’s inspiration and his saviour. The final couplet is about the poet’s yearning to be reincarnated. Lastly, the legend of the Phoenix is introduced. In ancient Greek and Egyptian mythology, it is a bird. When it felt its death approaching -every 500 or 1461 years-, it would build a nest of aromatic wood, set it on fire and was consumed by the flames. When it was burned, a new phoenix sprang forth from the pyre. In these two lines, the poet compares himself to the mythical bird endowing himself with the same powers as its own, that is those of resurrection and immortality. Indeed, he is tormented by his impending death and yearns to be immortal, what he achieves in a way since 175 years after his death, he is still much read, valued and studied in universities. To conclude, it is pensive introspection in the form of lyric poetry on a young man’s impending death. We are made aware of Keats’s visionary experience rereading King Lear. His liking for romances is highlighted nevertheless he chooses to concentrate on Shakespeare’s masterpiece as it makes him think about his worries. Indeed, literature acts as a catalyst for meditation. Finally, we focus on the poet’s fear of death and yearning for immortality.

To What Extent Can Logic, Math or Music Be Classified as a Language? Tok

To what extent can logic, math or music be classified as a language? â€Å"Mathematics  is the language with which God has written the universe. † Declares the Italian physicist, mathematician, astronomer, and philosopher Galileo Galilei, when we think in modern sense language is a system of linguistic signs or symbols. In other words it’s the basis of communication. Some people communicate using sign language while others rely on gestures and facial expressions. Mathematics and music may also be used to communicate to some extent. On the other hand logic is only instrumental and it does not house any intention of communication.Mathematics is the systematic arrangement of numbers. These numbers could sometimes be used as a form of secretive code used for communication. Such codes are often used by agencies such as the NSA in exchanging valuable information. Many teenagers also use an alternative alphabet composed mostly of numbers and symbols, leetspeak (or 1337 ). Al though mathematics may be used as a language itself could be able to achieve true meaning while using such means of communication? Is it possible to use this nonverbal communication to express our feelings? We must be blind to truly understand the role of face to face communication in our lives.It would be impossible for you to use irony, connotation and metaphors. For example, if in our secret mathematical code 1446+ meant go away would there be any way to be sure if you said this in a friendly manner or not. This also makes everything vague and unclear. Raw information is put in front of you, you cannot have your own ideas you must accept what is given to you with no objection Music is an essential to most humans, it is a way of coping with life, and it sometimes may even be used to change the mood of the listener. Your mood shapes the music that you listen to.You would not listen to hard rock or metal after a recent breakup instead you will listen to romantic songs. You will also notice that some songs will make you feel happy. For example whenever I listen to a Beatles song let’s say ‘Love Me Do’ a fun/happy feeling forms inside of me. I do not believe that connotation of music is limited with its lyrics. Even when you listen to the tune of Bob Marley’s ‘Don’t Worry Be Happy ‘ you will find yourself feeling happier (positive connotation) businesses use this a lot in their advertisements in order to get the potential customers attention.Although music does have a sense of connotation and is able to shift your mood it cannot be classified as a language as the only knowledge acquired if any is acquired is one way thus there is no communication. For Aristotle, logic is the instrument by means of which we come to know anything. If logic is merely instrument of knowing can we say that it is a language? Could there be language without logic, logic without language? Since we use our own logic to understand the acquired knowledge and there is no intended communication except that of which is with ourselves.Therefore even though logic pays a major role in the apprehension of knowledge it cannot be classified as a language by itself. â€Å"Mathematics is, as it were, a sensuous logic, and relates to philosophy as do the arts, music, and plastic art to poetry. † Once said the German poet, Karl Wilhelm Friedrich Schlegel. Mathematics and music are frequently used to communicate, but without knowledge it would not be possible for us to express our ideas and communicate at all. Therefore we can conclude that mathematics music and language are used integrated with logic forming communication. 0nur Basman () l/l V 2

F. Scott Fitzgerald Essay

On September 24, 1896, Francis Scott Key Fitzgerald was born to Edward Fitzgerald and Mollie McQuillan Fitzgerald, the product of two vastly different Celtic strains. Edward, who came from tired, old Maryland stock and claimed distant kinship with the composer of â€Å"The Star Spangled Banner,† (Spencer, 367-81) instilled in his son the old-fashioned virtues of honor and courage and taught by example the beauty of genteel manners. Fitzgerald was smitten by the sophisticated sixteen-year-old at a St. Paul Christmas dance in 1914 during his sophomore year at Princeton. For the next two years, he conducted a one-sided romance both in person and through ardent correspondence with a girl who embodied his ideal of wealth and social position. Ginevra, however, was more interested in adding to her collection of suitors than in restricting herself to one. Legend has it, moreover, that Fitzgerald overheard someone, perhaps Ginevra’s father, remark that poor boys should never think of marrying rich girls. (Moreland, 25-38) By 1916, the romance had ended, but its effect lingered long in Fitzgerald’s psyche. Fitzgerald’s greatness lies as much in the conception as in the achievement. In this way Fitzgerald and his fiction capture some essential quality of the American myth and dream that were the focus his lifetime of personal and literary effort. Without doubt, Fitzgerald’s art was a response to his life. He immersed himself in his age and became its chief chronicler, bringing to his fiction a realism that gives it the quality of a photograph or, perhaps more appropriately, a documentary film. With the clothing, the music, the slang, the automobiles, the dances, the fads — in the specificity of its social milieu-Fitzgerald’s fiction documents a moment in time in all its historical reality. Yet Fitzgerald captures more than just the physical evidence of that time. He conveys with equal clarity the psychology (the dreams and hopes, the anxieties and fears) reflected in that world because he lived the life he recorded. Autobiography thus forms the basis of the social realism that is a hallmark of Fitzgerald’s fiction, but it is autobiography transmuted through the critical lens of both a personal and a cultural romantic sensibility, a second defining characteristic of his art. These two strands help to place Fitzgerald within American literary history. (Hindus, 45-50) Fitzgerald came to prominence as a writer in the 1920s, a period dominated by the postwar novel, and thus his fiction reflects all the contradictions of his age. World War I was a defining event for Fitzgerald and the writers of his generation whether or not they saw action in the field. Postwar developments on the home front contributed as well to the sense of purposelessness, decay, political failure, and cultural emptiness that pervades the literature of the 1920s. A new conservatism dominated America. Fitzgerald’s fiction of the 1920s reveals the tensions inherent in this mixture of anxious longing for the old certainties and heady excitement at the prospect of the new, just as his fiction of the 1930s captures the human cost — the wasted potential and psychic dislocation — of the gay, gaudy spree and its subsequent crash. His critics argue that he is no more than a stylish chronicler of his age, a mere recorder of the fashions and amusements, the manners and mores of his postwar generation, and he is certainly that. Yet verisimilitude, the truthful rendering of experience, is a distinguishing feature of realistic fiction, and particularly of the novel of manners, a literary form that examines a people and their culture in a specific time and place and a category into which much of Fitzgerald’s fiction fits. Thus, Fitzgerald’s ability to convey accurately his own generation is not necessarily a weakness. Fitzgerald’s lyricism and symbolist mode of writing reveal an essentially romantic sensibility that not only gives shape to his worldview, linking it to some traditional attitudes about the individual and human existence, but also supports his thematic preoccupations. Critics who complain of Fitzgerald’s inability to evaluate the world that he so brilliantly records (and the life that he so intensely lived) need look no further than his third novel, The Great Gatsby (1925), for proof of his double consciousness. Increasingly aware of the complex social, psychic, and economic forces that were driving his generation to excess and emptiness, Fitzgerald found the literary forms to give them expression in a novel that is now considered a modern masterpiece. Through his indirect, often ironic first-person narrative, Fitzgerald was able to give the story of Jay Gatsby, a man who reinvents himself to capture a dream, sad nobility, and the novel’s complex symbolic landscape reinforces this view. Gatsby may initially be just another corrupt product of his material world, but through the eyes of Nick Carraway, readers gradually come to see him as a romantic idealist who has somehow managed, despite his shadowy past and equally shady present, to remain uncorrupted. Fitzgerald’s complex symbolic landscape also elevates Gatsby’s quest to the realm of myth, the myth of the American Dream, and thus the novel offers a critical perspective on a nation and a people as well as on a generation. When E Scott Fitzgerald died in December 1940, his reputation was that of a failed writer who had squandered his talent in drink and excess. He may have written the novel that defined a decade, This Side of Paradise ( 1920), and another that exposed the dreams and illusions of a nation, The Great Gatsby ( 1925), but his achievement had been overshadowed and largely blighted by his life. (Frohock, 220-28) Works Cited Frohock W. M. â€Å"Morals, Manners, and Scott Fitzgerald†. Southwest Review 40( 1955): 220-228. Hindus Milton. F. Scott Fitzgerald: An Introduction and Interpretation. New York: Holt, 1968. 45-50 Moreland Kim. â€Å"The Education of F. Scott Fitzgerald: Lessons in the Theory of History†. Southern Humanities Review 19(1985): 25-38. Spencer Benjamin T. â€Å"Fitzgerald and the American Ambivalence†. South Atlantic Quarterly 66( 1967): 367-381. Appendix LITERARY WORKS BY F. SCOTT FITZGERALD This Side of Paradise. New York: Charles Scribner’s Sons, 1920; Scribner Paperback Fiction, 1995. Flappers and Philosophers. New York: Charles Scribner’s Sons, 1920. The Beautiful and Damned. New York: Charles Scribner’s Sons, 1922; Scribner Paperback Fiction, 1995. Tales of the Jazz Age. New York: Charles Scribner’s Sons, 1922. The Vegetable; Or, from President to Postman. New York: Charles Scribner’s Sons, 1923. The Great Gatsby. New York: Charles Scribner’s Sons, 1925; Scribner Paperback Fiction, 1995. All the Sad Young Men. New York: Charles Scribner’s Sons, 1926. Tender is the Night. New York: Charles Scribner’s Sons, 1934; Scribner Paperback Fiction, 1995. Taps at Reveille. New York: Charles Scribner’s Sons, 1935. POSTHUMOUS PUBLICATIONS The Last Tycoon. Ed. Edmund Wilson. New York: Charles Scribner’s Sons, 1941; The Love of the Last Tycoon. Ed. Matthew J. Bruccoli. New York: Scribner Paperback Fiction, 1994. The Stories of F. Scott Fitzgerald. Ed. Malcolm Cowley. New York: Charles Scribner’s Sons, 1951. Afternoon of an Author. Ed. Arthur Mizener. New York: Charles Scribner’s Sons, 1957. Babylon Revisited and Other Stories. New York: Charles Scribner’s Sons, 1960. Six Tales of the Jazz Age and Other Stories. New York: Charles Scribner’s Sons, 1960. Pat Hobby Stories. New York: Charles Scribner’s Sons, 1962. The Apprentice Fiction of F. Scott Fitzgerald, 1909-1917. Ed. John Kuehl. New Brunswick, NJ: Rutgers University Press, 1965. The Basil and Josephine Stories. Ed. Jackson R. Bryer and John Kuehl. New York: Charles Scribner’s Sons, 1973. Bits of Paradise: 21 Uncollected Stories by F. Scott Fitzgerald. Ed. Matthew J. Bruccoli. New York: Charles Scribner’s Sons, 1973. F. Scott Fitzgerald’s St. Paul Plays, 1911-1914. Ed. Alan Margolies. Princeton, NJ: Princeton University Library, 1978. The Price Was High: The Last Uncollected Stories of F. Scott Fitzgerald. Ed. Matthew J. Bruccoli . New York: Harcourt Brace Jovanovich, 1979. The Short Stories of F. Scott Fitzgerald. A New Collection. Ed. Matthew J. Bruccoli. New York: Charles Scribner’s Sons, 1989.

Regression Analysis and Credit Balance

AJ DAVIS Generate a scatterplot for CREDIT BALANCE vs. SIZE, including the graph of the â€Å"best fit† line. Interpret. Determine the equation of the â€Å"best fit† line, which describes the relationship between CREDIT BALANCE and SIZE 2591+ 403. 221 Determine the coefficient of correlation. Interpret. .75/ r-sq(56. 6%). There is a mild correlation. Determine the coefficient of determination. Interpret. 56. 6% Test the utility of this regression model (use a two tail test with ? =. 05). Interpret your results, including the p-value. P-value=0. Reject the null hpothesis.T value 7. 9147 Based on your findings in 1-5, what is your opinion about using SIZE to predict CREDIT BALANCE? Size is a good predictor for credit balance. Compute the 95% confidence interval for beta-1 (the population slope). Interpret this interval. (300. 79, 505. 66) Using an interval, estimate the average credit balance for customers that have household size of 5. Interpret this interval. (4368. 20 , 4846. 90) Using an interval, predict the credit balance for a customer that has a household size of 5. Interpret this interval. (3337. 87, 5877. 23)What can we say about the credit balance for a customer that has a household size of 10? Denotes a point that is an extreme outlier in the predictors. Using MINITAB run the multiple regression analysis using the variables INCOME, SIZE and YEARS to predict CREDIT BALANCE. State the equation for this multiple regression model. Credit balance= 1276. 02+ 32. 2719 income(1000) + 346. 852 size + 7. 88209 years. Is this multiple regression model better than the linear model that we generated in parts 1-10? Yes. Reject years there is no corralation of coefficient. Income is useful and years in combination with size and income.

Costs associated with ground work, brick purchasing and roofing and Essay

Costs associated with ground work, brick purchasing and roofing and cladding of the walls - Essay Example Assuming that workers are expected to work for eight hours a day, construction work is done six days in a week; the exaction work is expected to take a total of 96 hours since the contractor’s program allows maximum of two weeks of excavation. Assuming also that, on the first day of the first week, it is only the excavator and the driver were present on the site since there would have been no material for the loader and the lorry to work on the first day. That means as the excavator and general operations covered 12 days; the lorry and the loader were present in the site for 11 days in the two excavation weeks time. Assuming also, that two Lorries were used to ferry the waste material to the tipping site and as the first lorry got loaded, it was taking the same time to and fro the site and the tipping site as loading the next lorry. Since the distance from the excavation site to the tipping site is 5miles, by converting it to kilometers , its’ equal to 8 kilometers as 1 mile is equivalent to 1.6 km. Assuming the time to load the waste to be 30 minutes (0.5 hours) . Hence the lorry will travel at a speed of 32 kilometers per hour. That means in a day the Lorries will cover 16 trips, subtracting the 1 trip lost at the start of every day while loading the first lorry. The total cost to be incurred can be established as below; General operation costs (12*8*12) =1152 Euros. Lorry and Driver (11*8*38) =3344 Euros. Wheel excavator and driver (12*8*35) =3072 Euros. Loader backhoe (11*8*32) =2816 Euros. Tipping fees (15*20*11) =3300 Euros. Therefore, the total excavation cost for the two weeks will be; (1152 Euros + 3344 Euros + 3072 Euros +2816 Euros + 3300 Euros= 13684 Euros).... This research will begin with the statement that the ground work of a construction includes the laying down of a building’s foundation. The foundation is that part of walls, piers and a column which is in direct contact with, and transmits loads to the ground. The most basic and fundamental requirement of a foundation is strength and stability; therefore the foundation should be deep enough in order to foster stability of the building. The excavated soil should be transported to another site away from the construction site in order to create space. Brick work involves making of the bricks at Edenhall facing bricks and from Strawbone facing bricks. The perimeter, height and partition of the six unit workshop will determine the number of bricks to be used. The overall cost of the exercise will include the cost of material, 8% on overhead cost and profit. The perimeter of the wall is (85364* 2 +25464 *2) =221656mm. The lump sum price amounts to 121000 pounds while scaffolding cos ts 10,000. So the net amount for the rest part of work is (121000-10000) = 111000 pounds. This is the amount that will be spent on buying the materials and the cost of labor. Cost of materials delivered to the site in roofing and wall cladding phase can be found by working on this equation; (number of sheets*price per sheet) + (number of Plastic headed stainless steel screws* price per unit) i.e. (n.s*p.s) + (n.ps*p.u) Cost of labor will be equated as following; (labour cost of cladding the wall +labour cost of roofing, i.e. ( c.cw+c.r).

Religion in What Dreams May Come True Essay Example | Topics and Well Written Essays - 1000 words

Religion in What Dreams May Come True - Essay Example These religions based their teachings on psychoanalytical postulations of human beings urging followers that the answers to their questions were to be found in no other place other than within. The 1998 film starring Robin Williams called â€Å"What Dreams May Come† clearly brings into perspective some of the postulations that have been used by emerging religions and the reason for the sudden popularity of those religions among the masses. There are questions that even in this age of technological advancements human beings have not been able to answer particularly the ones that pertain to his essence as a being and whether the earthly existence is by chance, or it is a journey with a purpose and a particular destination. The paper looks at how the film â€Å"What Dreams May Come True† manages to bring about some key characteristics in the teachings of New Thought Religions. The Power of the Mind. The concept of the power of the mind is clearly found in the teachings of Ernest Homes who postulated that human beings had the power to control their destiny through the power of their minds. Holmes outlines that the first greatest discovery that human being ever made was that ‘He could think† (Holmes 24). Holmes goes on to outline that the power of the human mind is evident in how man has utilized the resources nature has provided for him to come up with great inventions. New Thought religions propose on the power of the mind and are perhaps the source of the concept of the power of positive thinking. In the film â€Å"What Dreams May Come† the producer manages to bring about the concept of the power of thought through the family of Dr. Christopher. After the death of his children and going through emotional distress, Dr. Chris is also involved in car accident and finds himself in heaven.

Science fiction writing Essay Example | Topics and Well Written Essays - 1000 words

Science fiction writing - Essay Example If so, then life can be traced back to the single element that composes all living things – which is carbon. Is the fifth element the carbon? We are not sure. The four elements were of course obvious even if the film was not explicit about it. As we already know in our physical world, the four elements are earth, water, wind and fire. Recent movies were also made about the four elements such as The Last Airbender and even a band was named after it that made the four elements a common knowledge. In our chemistry class, the fifth element is boron but it cannot be because the fifth element in the film was supposed to come from outer space that will be used by the extra terrestrial Mondoshawans to defeat the Great Evil that attacked earth. Also, combining the four other elements by the fifth element to become a Divine Light that will defeat Zorg and the Great evil sounds more like religion than science. It is not plausible to explain in scientific terms because it rests on faith r ather than facts and science. Again, the Egyptians were used as a conduit by the Mondoshawans aliens to leave the elements that will defeat the Great Evil. ... They were just economically prosperous so they have more time for study, research and discovery of their natural world which is why they were advanced and not because an alien lend them their technology. The only thing that is scientifically plausible in the film is the reconstruction of Leelo where her hands were used to build the whole thing (Leelo). This science is called cloning where another life can be reconstructed from the codes contained in a DNA sample which in this case is the hand. Albeit its propriety is highly debated, the application of this science (cloning) is already done in animals and was it was quite successful in recreating another life from mere DNA codes. In the case of the reconstruction of the Fifth Element, the DNA sample may have been collected from the remains of the hands of the original Leelo and from there, the fifth element was recreated which is scientifically plausible. II. The world and technology In my opinion, the movie The Fifth Element was one of the few exceptions in sci-fi movies where technology should harmonizes with the world as it narrate the story. The Fifth Element movie did not necessarily follow this formula yet it was a success both in the box office and among critics. The plot of the story was good although it was not grounded on sound science. We are instead entertained by the good visuals of the film (fight scenes, space scenes, etch) and the exceptional rendering of the actors and actress including the enchanting song of the opera singer who contained the four elements. There was nothing scientifically enlightening in the film whereby the audience will understand how some scientific concept works. It may be a sci-fi film but it also

Conceptual framework for financial reporting Essay

Conceptual framework for financial reporting - Essay Example This made accounting standards haphazard, and many scandals could be witnessed (Alexander et al. 2007, p.150). This saw the introduction of ‘a conceptual framework for financial reporting.’ The aim of this paper is to examine what a conceptual framework for financial reporting is, and discuss the usefulness of such a framework. In addition, the paper will assess whether conceptual frameworks such as the International Accounting Standards Board for the preparation and presentation of financial reports has succeeded in achieving the stated objectives. What is a conceptual framework for financial reporting? The conceptual framework for financial reporting refers to a set of standards that public sector entities use to guide them in preparing financial statements. The standards in a conceptual framework establish the guidelines to be used in developing International Public Sector Accounting Standards, as well as other concepts that give guidelines about information that will be contained in financial reports (IASB, 2010). The conceptual framework focuses on the financial statements that business enterprises, including state owned corporations, should prepare and present annually in order to meet the information needs of users of financial statements (Zeff 2000, p.8). The IASC Board approved the Conceptual Framework for the Preparation and Presentation of Financial Statements in April 1989; the framework was later published in July the same year. In April 2001, the IASB adopted the framework (Bragg 2010, p.16). Why the Conceptual Framework for financial Reporting may be considered useful The conceptual framework for financial reporting can be considered useful based on the benefits derived from the use of such a system. First, use of the conceptual framework decreases the risk of inconsistency in financial standards. As such, the framework ensures that there is an objective that guides the preparation of financial statements by organizations (Barth et al. 2001, p.81). The conceptual framework is also useful as it incorporates a statement of the functions and roles played by financial statements. This helps to improve the process of setting standards, enhances consistency in financial reporting, and facilitates the development of future standards in the field of accounting (Barth 2008, p.1161). The framework can also be considered useful since it assists users of financial statements to interpret the information in financial statements. This is because it enhances understanding of the princ iples upon which the statements are prepared (Deegan, 2009). The conceptual framework of financial reporting can also be considered useful since it helps accounting bodies to review the International Accounting Standards already in existence. Moreover, the framework plays an essential role in assisting the IASC Board to promote the harmonization of accounting standards, regulations, as well as procedures that relate to the presentation of financial statements (Ellwood & Newbury, 2006). Another role played by the conceptual framework includes assisting national bodies that set standards to develop national accounting standards. The framework may also be considered useful as it helps auditors to form opinions on whether an organization’s financial statements conform to the International Accounting Standards (Greuning 2009, p.2). The conceptual framework also assists users of financial statements to interpret the information contained in financial statements, which conform to In ternational Accounting Standards (Macve, 1997). Critical Assessment whether conceptual frameworks have succeeded in achieving their objectives A look at the conceptual fr

Buying Essay Example | Topics and Well Written Essays - 250 words

Buying - Essay Example The company emphasizes the need for sustainable business practices such as the use of organic materials and saving energy. A lot of profit is driven by the company’s proposition of being committed to environmental awareness, and observing the rights of animals. When it comes to prices, Stella McCartney markets itself as understanding even the customer’s pocket. As such the company’s prices are relatively lower as compared to the competition and this presents another competitive edge. In terms of segmentation the company has directed a lot of its focus on women offering accessories, clothing, beauty products and lingerie. it also has products for kids of either sex and has partnered with Adidas to avail a new line of sports performance collection for women. The company’s customer range from women especially young adults who love luxury brands to sports persons and even families with newborns. Stella McCartney has greatly diversified and portrayed herself as a company doing responsible business and as such the customer base is wide. Almost every person today will visit Stella McCartney for products that range from footwear, eyewear, and ready to wear clothes, bags and other accessories and even

Differentiating Between Market Structures Coursework

Differentiating Between Market Structures - Coursework Example In such context, fast food outlets will be the best place to grab a precooked burger and a hot beverage for the morning meal. With increasing consumption of fast food, America is experiencing substantial growth in the industry. Market statistics indicate that this industry is likely to experience a boost; hence its future prospects seem promising. Organizations in the Fast Food Industry In practical context, examples of established organizations within the fast food industry include McDonalds, Burger King and Kentucky Fried Chicken, among other companies. Within the essay, we will focus on Kentucky Fried Chicken, which features as one of the most successful business franchise in the world. Kentucky entered the industry, upon which it established itself as an icon in preparation and sale of chicken products and other fast food items. It is known for its finger licking chicken and attracts a wide range of consumers into its outlets worldwide. Currently, the organization has franchises located in different geographical regions including China and Indian markets. With current increase in fast food consumption, Kentucky Fried Chicken is repositioning itself in the global market in order to reap maximum benefits. Within the American market and beyond, Kentucky is tied with other established fast food giants like McDonalds, Wendy’s and Burger King. ... r of buyers and sellers, level of competition, prospects of market entry and range of products and services offered to consumers within a given market segment. Based on these attributes, the four basic market structures include perfect competition, oligopoly, monopolistic competition and monopoly. Kentucky Fried chicken operates its business within a perfect competition environment. Characteristics of Perfect Competition From a theoretical perspective, perfect competition is sometimes referred to as pure competition. In ideal situation, pure competition is characterized by presence of numerous sellers all offering identical products and services to potential consumers. Because all products and services offered are identical, then each seller enjoys a proportionate share of the market. According to Colander (2010), prices within such a market are not determined by a single seller. Rather, price elasticity of demand is attributed to consumer preference based on merit of product and ser vice offered by a given seller. Consequently, price of goods tend to be stable since no single seller had the economic influence to induce price dynamics. In this regard, consumers are protected from illegal pricing techniques since all sellers shall have to adhere to prevailing market regulations created by competition. In actual sense, perfect competition may not exist as ideally portrayed in theoretical constructs. However, typical characteristics of firms in practical business settings will place each organization under one of the market structures mentioned above. Marketing Structure of Kentucky Fried Chicken Kentucky Fried Chicken operates within an environment with infinite number of product sellers. Currently, there are thousands of fast food outlets across the world. Some of these